The Communications Coordinator at Color Me Mine is a pivotal role responsible for organizing, creating, and delivering compelling content that engages and strengthens company culture with our franchisee group. This role is responsible for coordinating and executing all communications with careful attention to detail, grammar, punctuation, tone, and purpose.
This position will establish and maintain a 13-week calendar of publications that ensure strategy by different methods following an overall strategy. We are focused on building a franchise organization with a culture of sharing, celebrating, visibility, and integrity-based business. We act based on our three pillars, driving unit level sales, profitability, and equity value. We know that the more our franchisees engage and are kept up to date, the more we will help each one hit these marks. This role’s mission is to spread the stories and information to foster this culture.
In order to properly prioritize, this position must remain up to date with the organization and various teams. This person will be expected to attend team meetings, periodically attend various department/team meetings, speak with and interview franchisees and candidates, and more. This person should be good at listening, positioning content, speaking to various levels of audiences ranging from studio employees to executive/leadership levels. They will have tasks revolving around both strategy and execution. They should be familiar with or be able to quickly become familiar with Canva, Robly, Social Platforms, Text Platforms, and more.
Key Responsibilities:
1. Monthly Brand Call Management:
· Coordinate content updates and reviews in a monthly cadence.
· Prepare, share, update and proof slides.
· Assist team with content and topics.
2. Weekly Email Newsletters:
· Position content to fit “What’s critical RIGHT now!?”
· Coordinate weekly updates with team members.
· Create weekly newsletters in Robly using Canva assets.
· Manage the review and publishing process.
· Determine how/when to repeat information in this communication platform; maintain a list that can be implemented as needed (training tidbits)
· Publish weekly.
3. Text Platform:
· Plan the strategy for a text platform for franchisee communications.
· Implement the text platform.
· Create and publish messages.
· Respond / forward any returned messages
4. Execute CEO/Exec Level Communications:
· Help with executive level strategy to franchisees.
· Execute writing, review, and publishing the communications.
5. Owner Facebook Group:
· Push regular posts to the internal Facebook Group.
· Respond / forward any relevant questions and messages
6. Monthly Townhall Calls:
· Plan and manage a rolling 6-month calendar of Townhall topics.
· Help outline and plan the calls.
· Prepare slides for these townhall meetings
· Help with the agenda and delivery.
7. Weekly Franchise Friday Emails:
· Plan and manage a 13-week calendar for the weekly email platform.
· Create, review, and publish the email using Robly weekly.
8. Measuring Engagement and Activity:
· Maintain a tracker of metrics and attendance for various communication tactics.
· Deploy strategies or ideas to drive engagement in platforms
9. Continuous Improvement:
· Monitor and bring gaps to the table.
· Execute our current tactics, but always look for opportunities.
Required Qualifications:
· Education: Education: Bachelor's degree in Communications, English, Marketing, Copywriting, or Advertising
· Experience: A minimum of three (3) plus years of relevant business, industry or system experience - all of which provides the necessary skills, knowledge and abilities. Proven experience in communications and strategy.
· Skills and Competencies:
o Strong communication and people skills.
o Strong time management skills.
o Self-paced.
Job Type: Full-time
Benefits:
Schedule:
Ability to Commute:
Ability to Relocate:
Work Location: Hybrid remote in Murfreesboro, TN 37129
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