Jr Digital Coordinator
Our clients are passionate people driven by dynamic wants, needs, and desires to reach their business goals. We are looking for a resourceful, responsive, and roll-up-your-sleeves individual to assist our clients' business growth. We are looking to hire a motivated and organized team member who shows initiative and can work independently on projects for this role.
Primary Responsibilities:
The Jr Digital Coordinator will be responsible for implementing and maintaining various marketing initiatives supporting demand generation, client communication, paid advertising, lead nurturing, lead scoring, search engine marketing and content management, and analytics.
- Identify and implement technology tools to support marketing campaigns designed for digital projects to increase customer ROI
- Implement and coordinate clients' paid media advertising and marketing campaign(s) strategy
- Explore operational processes while identifying opportunities for automation, new operational applications, and learning functionality
- Build strong, long-term client relationships and maintain frequent communication
- Support Web Development Team in preparing client documents and website audits.
- Present and Analyze web and campaign performance metrics, data, progress, and updates
- Routinely monitor Ad performance and adjust strategy based on present data and performance forecasting
- Ongoing understanding of digital technology trends to turn business processes into automated functions
- Execute testing needed to assure the desired functionality and data integrity automated solution meets business requirements and deadlines.
- Manage daily tasks through a project management tool
- Other miscellaneous duties as assigned
Qualifications:
- Bachelor's degree in a related field such as marketing or public relations or equivalent work-related experience.
- At least two years of experience required.
- Knowledge of business tools and platforms, advertising/marketing concepts, paid advertising platforms, and related software.
- In-depth knowledge and understanding of social media platforms, their respective participants, and how each platform can be deployed based on the scenario.
- In-depth knowledge and understanding of online marketing tools and paid advertising platforms (HubSpot, Facebook, LinkedIn, Twitter, TikTok, Google Ads, MailChimp, and Constant Contact).
- In-depth knowledge of Google Analytics and Google Tag Manager
- Previous experience with paid digital media.
- Knowledge of video-first platforms.
- Ability to speak confidently with clients, to build trust and understand their business requirements.
- The ability to write effective website content is a plus.
- Optional experience using tools like Asana is preferred but not required.
Salary & Benefit:
About CTS:
Capitol Tech Solutions is a fast-growing Digital Agency and consulting firm in Sacramento, CA. CTS specializes in providing complete technical solutions for firms and organizations throughout Northern California. CTS has provided custom solutions for several industries, including politics, non-profits, associations, Government Agencies, small businesses, and School Information Systems companies. We exist in a fast paced and dynamic environment with a start-up mentality and are looking for new team members that bring a similar passion.
Job Type: Full-time
Pay: $21.00 - $24.00 per hour
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Employee assistance program
- Health insurance
- Paid time off
- Vision insurance
Schedule:
Education:
Experience:
- Marketing: 2 years (Required)
- HubSpot: 1 year (Preferred)
- Google Analytics: 1 year (Preferred)
- Google Tag Manager: 1 year (Preferred)
- LinkedIn: 1 year (Preferred)
- Facebook: 1 year (Preferred)
- MailChimp: 1 year (Preferred)
- Google Ads: 1 year (Preferred)
Location:
- Sacramento, CA 95816 (Required)
Ability to Commute:
- Sacramento, CA 95816 (Required)
Work Location: Hybrid remote in Sacramento, CA 95816
