Responsibilities:

• Develop national and local marketing calendar, campaigns, and promotions for all FitLab studios.
• Collaborate with the studio operations team to lead the strategies for developing marketing programs including new member acquisition, retention programs, social media content, in-studio materials, promotional and experiential challenges.
• Work collaboratively with creative and copywriting teams by providing robust creative briefs for needs including emails, social media, and in-studio materials.
• Collaborate with studio GMs to develop grassroot marketing efforts to drive increased traffic and conversion at the local level.
• Design programs to build partnerships, both at a local and national level.
• Develop studio-level strategies based on the unique needs of the market.
• Follow strict project management strategies as outlined by the CMO and PM.
• Track marketing results and effectiveness, and utilize commercial insights, customer activity, metrics and market research to develop ways to refine and improve initiatives.
• Runs, reviews, analyzes, and clearly articulates to stakeholders' key reports and adjust strategy accordingly.
• Provides short-term and long-term insights analysis of campaign effectiveness.
• Manages internal and external partners to verify deliverables are executed to support all elements of studio marketing programs, which includes advertising, promotions, PR, events, sponsorships, member experience and community development.
• Completes other reasonable duties as requested by leadership.

Qualifications:

• Foster, support, and value diversity, equality, and inclusion in the workplace. 
• Minimum 5+ years’ experience leading successful studio marketing strategies.
• Proven experience leading growth strategies and retention initiatives.
• Strong analytic skills and experience reporting on full funnel metrics.
• Experience in ClubReady or similar system is a must.
• Fitness or related industry experience preferred.
• Experience developing marketing communications including social content and email.
• Strong organization and time management skills.
• Ability to work independently as well as collaboratively.
• Excellent leadership and decision-making skills.
• Proficient with Microsoft Office and Google Drive.
• Clear and effective written and verbal communication and strong interpersonal skills.
• Some travel required (10-20% annually)
• Working weekends and long hours for campaigns and promotions for studios may be required.

Physical Demands: When working onsite at studio promotion event(s), there will be physical demands that are outside of the routine job functions.  These include but are not limited to:

• The ability to work long hours at an event.
• The Safe operation and use of power/hand tools. 
• The ability to transport (e.g., lift, move, and/or carry) equipment up to 50lbs.
• The ability to communicate with other staff members in environments with moderate to loud levels of volume.
• The use of vision (e.g., close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus). 

If you are unable to meet any of these physical demands, reasonable accommodations will be made to the best of FitLab’s ability. 

This description represents the job in general terms and is not designed to contain or to be interpreted as a comprehensive listing of all the duties, responsibilities, and qualifications required of the employee performing this job.

FitLab offers a very competitive compensation and benefit package that includes bonus potential, flexible schedules, company sponsored health, dental, and vision insurance; life and long-term disability insurance, unlimited PTO, 401K, company branded apparel, and a casual, high-energy working environment.

Job Type: Full-time

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Health savings account
• Paid time off
• Vision insurance

Schedule:

• 8 hour shift

Experience:

• Marketing (Required)

Work Location: Remote

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