Job Title: Social Media & Marketing Manager
Location: Dallas, Texas
Reports To: Ownership
Employment Type: Full-Time
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About Us:
We are a passionate, community-driven restaurant group with multiple locations & concepts, focused on delivering exceptional dining experiences through great food, welcoming service, and genuine hospitality. We want to convey all of that across our different marketing channels.
Position Overview:
We are looking for an energetic and creative Marketing Manager to lead our digital presence and local marketing efforts. The ideal candidate is a strategic thinker who can broadcast authentic & engaging content, drive brand awareness, and help grow our customer base across multiple concepts.
Key Responsibilities:
• Social Media Management:
- Understand our monthly marketing calendars, and implement timely content & messaging across our platforms
- Create original photo, video, and written content (reels, posts, stories, blogs, newsletters).
- Engage actively with followers by responding to comments, DMs, and reviews.
- Manage our influencer marketing campagins (recruit, negotiate, time and follow up).
- Marketing Strategy:
- Plan and execute seasonal campaigns, promotions, and events across all restaurant locations, with a timely knowledge of social trends and viral possibilities.
- Collaborate with chefs, managers, and the ownership team to highlight new menu items, events, and partnerships.
- Build and maintain local community relationships, including collaborations beyond the influencer marketing campagins.
- Manage all marketing platforms: instagram, facebook, email marketing campaigns (constant contact, toast, all database maintenance), reservation system guest retention services and more.
- Brand Development:
- Maintain a consistent brand voice and visual identity across all content specific to each concept.
- Help evolve and shape the brand based on guest feedback and emerging trends.
- Analytics & Reporting:
- Track and report on key performance metrics (follower growth, engagement rates, ROI from promotions).
- Make data-driven recommendations to optimize future campaigns.
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Qualifications:
- 2+ years of experience in social media management, marketing, or a related role (hospitality or food industry preferred).
- Strong understanding of -and passion for - social media best practices, trends, and analytics tools.
- Excellent writing, editing, and visual storytelling skills.
- Proficiency with Canva, Adobe Creative Suite, or similar design tools.
- Experience with basic photography and videography (iPhone or professional camera).
- Ability to work independently, flexibly and without an office structure.
- Passion for food, hospitality, and creating memorable guest experiences.
Nice to Have:
- Paid media (social ads) management experience.
- Basic graphic design, video editing skills...or AI skills to get the same results.
- Influencer experience.
What We Offer:
- Competitive salary based on experience
- Dining discounts across all restaurant locations
- Flexible schedule
- Opportunities for growth in fast growing company ...and creative freedom
- A supportive, fun, and collaborative team environment
Job Type: Full-time
Pay: $45,000.00 - $65,000.00 per year
Benefits:
- Employee discount
- Flexible schedule
- Health insurance
- Paid time off
Work Location: In person
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