Position Summary: The Senior Digital Strategist plays a crucial role in developing and executing marketing strategies to drive brand awareness, customer acquisition and retention. This position works directly with internal and external clients and stakeholders to plan and implement integrated marketing campaigns.

ESSENTIAL FUNCTIONS

Digital Marketing

1. Execute marketing campaigns for current and prospective customers.
2. Implement SEO strategies to improve online visibility and drive organic traffic for clients.
3. Specialize in Google Analytics – including improving Google Ads accounts and maximizing return on investment.
4. Create and optimize ad campaigns and paid search landing pages.
5. Analyze and optimize pay-per-click (PPC) campaigns.
6. Possess a strong understanding of search engine optimization (SEO) and search engine marketing (SEM), as well as advancements in AI as it relates to B2C.

Website & Social Media

1. Contributes to facility website maintenance, including editing text, photos, widgets, user and email notification settings, and communicating with website support.
2. Contribute to the company's online presence, including social media channels and the company website.
3. Collaborate cross-functionally with regional and district teams to ensure execution of priority initiatives.

Customer Engagement

1. Monitor customer feedback and online reviews, responding promptly to enhance customer satisfaction.

Market Research:

1. Conduct market research to identify trends, competitor strategies, and potential opportunities.
2. Analyze customer behavior and feedback to refine marketing strategies.

Analytics and Reporting:

1. Utilize analytics tools to track and measure the performance of marketing campaigns to deliver to executives and clients.

Performs other related duties as assigned.

QUALIFICATIONS

1. Bachelor’s degree in marketing or related field
2. 2 years of senior strategist experience
3. Strong understanding of digital marketing, social media platforms, and SEO best practices.
4. Demonstrable ability to multi-task and adhere to deadlines
5. Hold a Google Ads certification.
6. Well-organized with a customer-oriented approach
7. Knowledge of MS Office, marketing computer software and online applications (CRM tools, Online analytics, Google Adwords etc.)
8. Excellent written and verbal communication skills.
9. Proficiency in marketing software and analytics tools.
10. Highly organized with strong attention to detail.

Competencies

1. Problem Solving--Identifies and resolves problems in a timely manner; Gathers and analyzes information skillfully; Develops alternative solutions; Works well in group problem solving situations; Uses reason even when dealing with emotional topics.
2. Technical Skills--Assesses own strengths and weaknesses; Pursues training and development opportunities; Strives to continuously build knowledge and skills; Shares expertise with others.
3. Customer Service--Manages difficult or emotional customer situations; Responds promptly to customer needs; Solicits customer feedback to improve service; Responds to requests for service and assistance; Meets commitments.
4. Oral Communication--Speaks clearly and persuasively in positive or negative situations; Listens and gets clarification; Responds well to questions; Demonstrates group presentation skills; Participates in meetings.
5. Written Communication--Writes clearly and informatively; Edits work for spelling and grammar; Varies writing style to meet needs; Presents numerical data effectively; Able to read and interpret written information.
6. Professionalism--Approaches others in a tactful manner; Reacts well under pressure; Treats others with respect and consideration regardless of their status or position; Accepts responsibility for own actions; Follows through on commitments.
7. Quality--Demonstrates accuracy and thoroughness; Looks for ways to improve and promote quality; Applies feedback to improve performance; Monitors own work to ensure quality.
8. Quantity--Meets productivity standards; Completes work in timely manner; Strives to increase productivity; Works quickly.

Standard Employee Behavior

1. Be respected as human beings with certain job skills who are contributing to the total success of Argus
2. Adhere to the Mission of Argus
3. Meet the needs of internal and external customers, and clients, with dignity and respect.
4. Consistently display positive attitude and team spirit
5. Accept responsibility for and maintain confidentiality.
6. Adhere to expectations of required mandatory in-services, certifications and or licenses.

Physical Demands and Work Environment

1. Frequently required to stand
2. Frequently required to walk
3. Frequently required to sit
4. Continually required to utilize hand and finger dexterity
5. Occasionally required to climb, balance, bend, stoop, kneel or crawl
6. Frequently required to talk or hear
7. Frequently utilize visual acuity to operate equipment, read technical information, and/or use a keyboard
8. Occasionally required to lift/push/carry items less than 25 pounds

The above is intended to describe the general content of and requirements for the performance of this job. It is not to be construed as an exhaustive statement of duties, responsibilities, or physical requirements. Nothing in this job description restricts management’s right to assign or reassign duties and responsibilities to this job at any time. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Job Types: Full-time, Part-time

Pay: $77,016.82 - $92,751.44 per year

Expected hours: 40 per week

Benefits:

1. Dental insurance
2. Flexible schedule
3. Health insurance
4. Paid time off
5. Vision insurance

Schedule:

1. Day shift

Ability to Relocate:

1. Tucson, AZ 85715: Relocate before starting work (Required)

Work Location: In person

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