Alliance Animal Health is a fast-growing, private equity backed Veterinarian Service Organization that operates as a majority owner and business partner to many veterinarian practices across the US. Our goal is to make it easier for our practices at every step by providing world-class business solutions like talent acquisition, marketing, human resources, finance, and operations, so that they can focus their energy on providing incredible care for animals. In fact, our Core Values are (quite literally) written with PETS in mind: Passion, Engagement, Trust and Service.

We want our doctor partners to choose what's best for their practice because they are the experts in medicine, while we customize the support, the co-ownership approach, and business solutions based on their goals. We pride ourselves on maintaining a culture of open communication and collaboration to deliver innovative solutions to advance today’s veterinary environment - without disrupting the medical autonomy and what makes each of our hospitals unique. Because at the end of the day, our central support team exists to serve our practices. So, if you’re excited about using your talents to make an impact on the health and wellness of people and pets - we’d love to talk with you!

Job Description

The Senior Manager of Marketing Analytics will play a pivotal role in driving our marketing strategy through data analysis and insights. Reporting directly to the SVP of Marketing, this individual will be responsible for leading the marketing analytics function, providing strategic guidance, and ensuring data integrity across various marketing channels. The ideal candidate will be proficient in SQL, experienced in building Tableau dashboards, and have a strong background in email campaign segmentation, media mix modeling, paid media analysis, and offline conversions optimization. This is a new function, requiring a proactive and entrepreneurial mindset.

Key Responsibilities:

Data Analysis and Reporting:

• Conduct in-depth analysis of marketing data from our warehouse using existing reports and SQL to uncover trends, insights, and opportunities.
• Develop standardized dashboards and ad hoc reports to inform business decisions, with an emphasis on automation and scalability.
• Develop and maintain Tableau dashboards to visualize key metrics to tell the story behind the numbers and provide recommendations to leadership.
• Publish and present Excel reports, timeline updates, or recommendations to senior leadership.
• Validate published reports to ensure accuracy and consistency.
• Support the development of executive and board-level materials.

Marketing Channel KPIs and Measurement:

• Maintain a detailed understanding of all marketing data sources and legacy queries for effective data analysis.
• Track and measure KPIs across various marketing channels, including website, email, SMS, direct mail, Google advertising, paid social, etc.
• Analyze and report on funnel metrics and campaign effectiveness including traffic, acquisition, retention, conversion, and return on marketing investment.

Email Campaign Segmentation:

• Segment and analyze email campaigns to optimize targeting, engagement, and conversion rates with actionable insights.

Paid Media Analysis:

• Analyze paid media performance across channels, provide insights and recommendations to optimize ad spend, drive maximum transactions for the business, and improve ROI.

Media Mix Modeling and Attribution:

• Build the roadmap and develop media mix models or implement attribution models to understand the impact of various marketing channels on overall performance and to accurately measure the effectiveness of different marketing initiatives.
• Track and optimize omnichannel conversions to provide a holistic view of marketing performance.

A/B Testing and Experimentation:

• Design and analyze A/B tests to drive KPI improvements and inform strategic decisions.

Collaboration and Leadership:

• Coordinate with other team members to reach project milestones and deadlines.
• Partner with the Data team to optimize data tracking/quality and drive validated, trusted reporting.
• Translate business requirements into engineering requirements and coordinate with Data Engineering to build out solutions.

Personal Attributes:

• Effective communication skills for technical and non-technical audiences with the ability to translate complex data into actionable insights.
• Excellent time management skills to meet multiple deadlines simultaneously.
• Intellectual curiosity to discover new approaches, insights, and to stay current on industry analytical trends
• Strong attention to detail and a commitment to data accuracy.
• Ability to thrive in a fast-paced, entrepreneurial environment
• Demonstrate hands-on aptitude with a willingness to troubleshoot and solve complex problems with a no-job-too-big-or-small attitude.

Qualifications

• 5+ years of experience in marketing analytics, with a focus on SQL, Tableau, Excel, and in Amazon environments
• Proven experience with media mix modeling, attribution models, paid media analysis, email campaign segmentation, and offline conversions optimization.
• Working knowledge of customer acquisition, re-engagement, and retention processes.

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