The Department of Libraries is seeking a Library Assistant II-Public Relations & Marketing Assistant. This highly adaptable position works for the Public Relations & Marketing Office and in close partnership with the Programs Department. The position provides support for the Public Relations & Marketing Coordinator by producing print and digital marketing materials, managing NPL social media, updating calendars and more.

Essential Functions

Essential functions include but are not limited to:

• 
  Produces high quality print and digital marketing materials including brochures, booklets, flyers, posters, mailers, postcards, invitations, bookmarks, social media graphics, advertisements, hero images, landing pages, PowerPoint presentations, eNewsletters, videos and more using MS Office, Canva, iMovie, Adobe Creative Cloud (InDesign, Photoshop, Premiere Pro) and Constant Contact.
• Ensures that City Communications standards, Norfolk Public Library graphic design guidelines and standard grammar are met. Accepts feedback and makes changes to designs.
• Reviews and provides feedback for marketing materials (Associated Press Style copyediting, graphic design feedback based on City of Norfolk standards and graphic design principles).
• Records and edits photographs and video for marketing and promotional purposes. Provides photography and videography support for programs and special events. As needed, posts photographs to social media during and after event.
• Creates and sends out emergency messaging for NPL on social media and website.
• Promotes NPL through creation and scheduling of social media posts for Facebook, Instagram and Twitter. Answers questions and comments on social media. Uses NPL social media in accordance with City Communications Social Media Guidelines, NPL Policies and Procedures and standard social media government practice.
• Assists in the running and maintenance of the Norfolk Public Library website, including adding hero images, designing, publishing and editing pages using Design tab and HTML, reviewing the Event Calendar and creating new user accounts. Reviews NPL Event Calendar for accuracy in information, grammar and spelling. Contacts individuals to correct errors.
• Inputs NPL events into Believe in Learning Norfolk and Norfolk.gov calendars.
• Provides program coverage and facilitation for youth and adult programming as needed. Leads and presents programs to a professional level. Provides statistical information and patron feedback to branch staff and Coordinators.
• Delivers program prizes as needed. Provides photographic documentation in the form of high-quality, visually appealing photography that displays patrons and prizes.
• Provides special event support including planning, marketing, ordering and purchasing supplies, transporting supplies, setting up, greeting dignitaries and guests, breaking down, serving food, cleaning, etc.
• Develops and presents PowerPoints for meetings, programs, events, civic leagues, school visits, etc.
• Develops and presents systemwide trainings for Programs Department topics including Special Events Training, Civility, Graphic Design, early literacy programming and more. Trains trainers in Programs Department trainings.
• Demonstrates excellent English language and writing skills.
• Demonstrates ability to use MS Office, Canva, iMovie, Adobe Creative Cloud (InDesign, Photoshop, Premiere Pro), Meta Business Suite, Twitter and Constant Contact.

Education/Experience

Work requires knowledge of a specific vocational, administrative, or technical nature which may be obtained with six months/one year of advanced study or training past the high school equivalency. Junior college, vocational, business, technical or correspondence schools are likely sources. Appropriate certification may be awarded upon satisfactory completion of advanced study or training.

Ability to develop excellent print and digital marketing materials, especially through the medium of Microsoft Office, Canva, iMovie, Adobe Creative Cloud (InDesign, Photoshop, Premiere Pro), Meta Business Suite, Twitter and Constant Contact. Excellent English language, writing and copyediting skills.

Ability to promote Library resources and innovative City programs. Ability to provide excellent customer service in all Outreach, program and special event settings. Familiarity with Associated Press Style and graphic design principles.

Additional Information & Requirements

Work Location: Pineridge Administration Service Center (1155 Pineridge Road Norfolk, VA 23502)

Work Schedule: This is a full-time position with some evenings and weekends required

Signing Bonus: This position is eligible for a one-time $5,000 signing bonus. The signing bonus will be paid in two (2) increments: $2,500 upon completion of 60 days of employment, and $2,500 upon completion of your probationary period. To receive the signing bonus, you must be an active employee in good standing.