Blackstone is the world’s largest alternative asset manager. We seek to create positive economic impact and long-term value for our investors, the companies we invest in, and the communities in which we work. We do this by using extraordinary people and flexible capital to help companies solve problems. Our $1 trillion in assets under management include investment vehicles focused on private equity, real estate, public debt and equity, infrastructure, life sciences, growth equity, opportunistic, non-investment grade credit, real assets and secondary funds, all on a global basis. Further information is available at www.blackstone.com. Follow @blackstone on LinkedIn, Twitter, and Instagram.

Private Wealth Solutions (PWS) was established to answer the growing demand for Blackstone products from high-net worth investors. Partnering with many of the world’s largest private banks and wealth management firms, Blackstone’s Private Wealth Solutions team packages and delivers the full breadth of Blackstone’s alternative product capability to these firms and their clients and provides ongoing product and advisor support, as well as education and training around alternatives.

Job Description:

The Digital Marketing Platforms & Experience team is a rapidly growing group of talented individuals responsible for building and optimizing PWS’ suite of digital properties designed to serve Financial Advisors and their clients.

We seek an Associate to lead content production, activation, and promotion initiatives across financial advisor-facing verticals within PWS. This role will provide a single point of contact for digital marketing efforts in support of select products and coordinate cross-functional activity. The Associate will be accountable for content updates across these sites, in partnership with investment content owners as well as subject matter experts from design, technology, and marketing. The Associate will manage, grow, and improve their portfolio of websites with the goal of delivering best-in-class digital experiences, driving traffic, and deepening engagement across our key Financial Advisor audience segments.

Success in this role will be driven by a collaborative approach, user- and client-centric thinking, and a commercial mindset. The ideal candidate will have a passion for engaging audiences with timely and relevant insights brought to life through best in class visual and interactive experiences. Content production and activation will be key to PWS’ growth, and the ideal candidate will be excited to tackle these with dedicated focus on a highly visible set of products.

Key responsibilities include, but not limited to:
 

• Own the updating and content accuracy of select financial advisor-facing PWS product websites, including both project management and content creation in the WordPress content management system (CMS)
• Own intake & prioritization of in-bound content requests
• Partner with content owners to define and capture business requirements.
• Drive design and user experience consistency across portfolio of PWS product websites
• Partner cross-functionally with Product and Channel Marketing, Technology, Legal/Compliance, and other teams firmwide to drive digital activation across a high-volume promotional calendar.
• Leverage WordPress, Brightcove, other digital asset management and project management tools to drive content production from development to execution.
• Lead post-launch measurement discussions and drive actionable insights from digital performance data.
• Establish and manage toward site KPIs, drive improvement recommendations from analytics.
• Enhance the site visitor experience with strategic customer journey mapping, lead-gen process improvements, and information architecture enhancements.
• Develop relationships with key individuals across the firm to understand best practices and help reinforce marketing standards for consistent branding and messaging, while maximizing marketing impact
• Learn from and absorb knowledge about competitive offerings, market trends and industry developments in the private wealth management and private equity, credit, and real estate spaces.
• Support analytics reporting and marketing automation efforts.
• Other digital marketing and content development activities as assigned
   

Qualifications
 

• Bachelor’s degree required.
• 5+ years of digital marketing experience, with preference to financial services, asset management industry, private equity & credit, or private/commercial real estate background
• Prior experience managing content in an enterprise CMS. WordPress preferred, but Adobe Experience Manager, Sitecore, Umbraco, Drupal, or similar highly valued.
• Experience managing a content production calendar and driving to deadlines with content owners.
• Experience developing and interpreting web dashboards (e.g. Tableau), articulating KPIs, and driving recommendations from data-driven insights
• Experience managing individual contributors, small teams, or outsourced consultants/agencies.
• Strong project management skills in a collaborative, cross-functional environment
• Desire to gain deep focus into private markets and its various asset classes, while working across products, geographies, and regulatory structures
• Ability to work in a dynamic environment, and handle simultaneous projects and deadlines.
• Strong interpersonal skills and a desire to work in a team-oriented environment.
• Ability to think proactively and stay organized.
   

The duties and responsibilities described here are not exhaustive and additional assignments, duties, or responsibilities may be required of this position. Assignments, duties, and responsibilities may be changed at any time, with or without notice, by Blackstone in its sole discretion.

Expected annual base salary range:

$125,000 - $165,000

Actual base salary within that range will be determined by several components including but not limited to the individual's experience, skills, qualifications and job location. For roles located outside of the US, please disregard the posted salary bands as these roles will follow a separate compensation process based on local market comparables.

Additional compensation: Base salary does not include other forms of compensation or benefits offered in connection with the advertised role.

Blackstone is committed to providing equal employment opportunities to all employees and applicants for employment without regard to race, color, creed, religion, sex, pregnancy, national origin, ancestry, citizenship status, age, marital or partnership status, sexual orientation, gender identity or expression, disability, genetic predisposition, veteran or military status, status as a victim of domestic violence, a sex offense or stalking, or any other class or status in accordance with applicable federal, state and local laws. This policy applies to all terms and conditions of employment, including but not limited to hiring, placement, promotion, termination, transfer, leave of absence, compensation, and training. All Blackstone employees, including but not limited to recruiting personnel and hiring managers, are required to abide by this policy.

If you need a reasonable accommodation to complete your application, please email Human Resources at HR-Recruiting-Americas@Blackstone.com.

Depending on the position, you may be required to obtain certain securities licenses if you are in a client facing role and/or if you are engaged in the following:
 

• Attending client meetings where you are discussing Blackstone products and/or and client questions;
• Marketing Blackstone funds to new or existing clients;
• Supervising or training securities licensed employees;
• Structuring or creating Blackstone funds/products; and
• Advising on marketing plans prepared by a sales team or developing and/or contributing information for marketing materials.
   

Note: The above list is not the exhaustive list of activities requiring securities licenses and there may be roles that require review on a case-by-case basis. Please speak with your Blackstone Recruiting contact with any questions.

To submit your application please complete the form below. Fields marked with a red asterisk * must be completed to be considered for employment (although some can be answered "prefer not to say"). Failure to provide this information may compromise the follow-up of your application. When you have finished click Submit at the bottom of this form. 

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