The Email Marketing Specialist will be responsible for executing email campaigns, managing deliverability, and overseeing all aspects of the email sending process. This role requires a deep understanding of email marketing, strong technical expertise, and a meticulous approach to ensure the successful delivery and performance of email campaigns.

Key Responsibilities:

Email Campaign Execution:

• Set up and deploy email campaigns according to the marketing schedule.
• Ensure all email content is correctly formatted and aligns with campaign objectives.
• Monitor campaign performance and make real-time adjustments as necessary.
• Manage the warm-up process for new email accounts to optimize deliverability.

Deliverability Management:

• Monitor and manage email deliverability by tracking bounce rates, spam complaints, and other relevant metrics.
• Implement and maintain best practices for email authentication, including SPF, DKIM, and DMARC.
• Troubleshoot deliverability issues and collaborate with ISPs to resolve them promptly.

List Management:

• Maintain and segment email lists to ensure precise targeting.
• Implement list hygiene practices to remove inactive or invalid email addresses.
• Ensure compliance with GDPR, CAN-SPAM, and other relevant regulations.

A/B Testing:

• Conduct A/B testing on subject lines, content, and send times to optimize campaign performance.
• Analyze test results and integrate findings into future campaigns for continuous improvement.

Reporting and Analysis:

• Track and report on key email metrics, including open rates, click-through rates, and conversions.
• Provide data-driven insights and recommendations to enhance future campaign effectiveness.

Collaboration:

• Work closely with the marketing team to align email campaigns with broader marketing strategies.
• Collaborate with the design team to ensure email templates are both visually appealing and functional.

Qualifications:

• Proven experience as an Email Marketing Specialist or in a similar role.
• Strong understanding of email marketing best practices and deliverability strategies.
• Familiarity with email marketing platforms (e.g., Mailchimp, SendGrid, etc.).
• Proficiency in HTML/CSS for email template creation.
• Exceptional attention to detail and ability to manage multiple campaigns simultaneously.
• Experience with A/B testing and data analysis.
• Knowledge of email compliance regulations (GDPR, CAN-SPAM, etc.).
• Basic understanding of email authentication protocols (SPF, DKIM, DMARC).

Job Types: Full-time, Contract

Pay: $54,000.00 - $84,000.00 per year

Work Location: Remote

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