The Marketing Specialist will be responsible for developing and executing a content strategy that enhances our digital presence across multiple platforms. This role will create engaging, high-quality content for social media, email campaigns, website pages, blogs, video scripts, and advertisements. The ideal candidate has a strong background in content creation, digital marketing, and brand storytelling.

Key Responsibilities:

● Research: Analyze market data, consumer insights, competitor offers/products to identify trends and opportunities.

● Develop Campaigns: Create and execute campaigns for branding, lead generation, and new offers

● Content Development: Create, edit, and publish engaging written and visual content, including blog posts, website copy, email campaigns, social media posts, video scripts, and promotional materials.

● Social Media Content: Develop and execute social media strategies across Facebook, Instagram, TikTok, YouTube, and other relevant platforms to increase engagement and brand awareness.

● Video & Multimedia Content: Collaborate with the creative team to develop video content, including customer testimonials, promotional videos, and behind-the-scenes brand stories.

● Email Marketing: Create and schedule email marketing campaigns to nurture leads, promote offers, and engage past customers.

● Event Marketing & Management: Oversee our in-person marketing opportunities to provide the most value per event.

● Advertising Support: Assist in the development of paid advertising content for Google Ads, Meta Ads, and other digital campaigns.

● Analytics & Reporting: Track and analyze key performance metrics to optimize content strategy and improve engagement

Required Qualifications, Experience and Education:

● Experience:

○ Experience in Content marketing, social media management, or digital marketing.

○ Experience in video content creation and/or working with design tools (Adobe Creative Suite, Canva, etc.).

○ Basic knowledge of SEO best practices and Google Analytics.

○ Experience with social media scheduling tools (e.g., Hootsuite, Sprout Social, or Buffer).

● Skills & Competencies:

○ Strong writing, editing, and storytelling skills.

○ Ability to produce compelling visual and written content for different marketing channels. (graphics & videos too)

○ Understanding of social media trends, algorithms, and engagement strategies.

○ Ability to work independently and collaborate with cross-functional teams.

○ Creative mindset with a passion for marketing and content innovation.

● Education: Bachelor's degree in Marketing, Communications, Journalism, or a related field (or equivalent experience).

Preferred Qualifications:

● Basic graphic design or video editing skills.

● Experience in home improvement, flooring, or related industries.

● Familiarity with CRM and email marketing platforms (HubSpot, Mailchimp, etc.).

Job Type: Full-time

Pay: $42,000.00 - $46,000.00 per year

Benefits:

1. 401(k)
2. Life insurance
3. Tuition reimbursement
4. Vision insurance

Schedule:

1. Holidays
2. Monday to Friday
3. Overtime
4. Weekends as needed

Ability to Commute:

1. Troy, MI 48083 (Preferred)

Work Location: In person

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