Sensory Spectrum, a globally recognized management consulting firm, specializes in understanding the sensory-consumer experience for industry, academia and government. Our approach links advanced sensory methods to consumer research with the latest statistical analysis procedures to provide business and technical solutions for confident decision making. Please visit www.sensoryspectrum.com to learn more.

We are seeking to hire a Marketing Manager. This role is responsible for developing and executing marketing strategies that drive business growth, enhance brand awareness, and generate leads. This role requires a strategic thinker with a strong background in B2B marketing, excellent communication skills, and a passion for sensory and consumer research.

Essential Duties and Responsibilities

The essential functions include, but are not limited to the following supporting:

1. Develop and implement comprehensive B2B marketing strategies to promote our services and solutions to target industries.
2. Create and manage marketing campaigns across various channels, including digital, social media, email, and events.
3. Conduct market research to identify trends, opportunities, and competitive landscape.
4. Develop lead generation and nurturing strategies.
5. Manage the creation of marketing collateral, including case studies, white papers, and capability presentations.
6. Partner with the sales function, providing tools and strategies to connect with current and potential clients.
7. Work collaboratively with the digital marketing manager and technical teams to oversee the company's online presence to ensure cohesive website content.
8. Analyze and report on the effectiveness of marketing campaigns and initiatives, providing insights and recommendations for improvement.
9. Plan and execute industry events, webinars, and trade shows to promote our expertise and services.
10. Stay up to date with the latest marketing trends, tools, and best practices.
11. Support B2B sales function
12. Travel Required - Up to 20% of the time; based on needs

POSITION QUALIFICATIONS

Essential Skills and Experience

1. Bachelor's degree in Marketing, Business, or a related field.
2. 5+ years of experience in B2B marketing, preferably in the consulting or research industry.
3. Proven track record of developing and executing successful marketing strategies and campaigns.
4. Strong understanding of digital marketing, including SEO, SEM, social media, and email marketing.
5. Excellent written and verbal communication skills.
6. Ability to analyze data and derive actionable insights.
7. Experience with marketing automation tools and CRM systems.
8. Strong project management and organizational skills.
9. Creative thinker with the ability to develop innovative marketing ideas.
10. Ability to work independently and as part of a team.
11. Technical/Science background a plus

SKILLS & ABILITIES

Education: Bachelor's Degree (four-year college or university) or greater

Experience: 5+ years related experience – specifically B@B Marketing, Sales 2

Computer Skills: Microsoft Office Suite

Physical Demands: Sedentary work.

Essential Functions

The Company has reviewed this job posting to ensure that only the most essential functions and basic duties have been included. This posting is not intended to be construed as an exhaustive list of all functions, responsibilities, skills and abilities. A detailed job description will be provided during the interview process.

Reasonable Accommodations Statement

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable Accommodations may be made to enable qualified individuals with disabilities to perform the essential functions.

Relocation Available: No

Job Type: Full-time

Pay: $73,092.00 - $120,976.00 per year

Benefits:

1. 401(k)
2. Dental insurance
3. Employee assistance program
4. Flexible spending account
5. Health insurance
6. Life insurance
7. Paid time off
8. Parental leave
9. Retirement plan
10. Vision insurance

Schedule:

1. Monday to Friday

Work Location: Remote