Frontline Data Solutions provides web-based health and safety software tailored for global companies operating in high-risk industries. Our solutions help businesses streamline compliance, incident management, and workplace safety through intuitive and scalable technology. With a focus on B2B SaaS, Frontline Data Solutions supports industries such as oil & gas, chemicals, and manufacturing. The company is committed to innovation, offering tools that enhance safety culture and regulatory compliance while improving operational efficiency.

POSITION OVERVIEW:

The Marketing Manager will be responsible for driving brand awareness, lead generation, and online visibility through strategic SEO, paid advertising, social media, and public relations initiatives. This role requires a data-driven marketer with expertise in optimizing digital campaigns, managing content strategies, and enhancing media presence to elevate the company’s market position. The ideal candidate will have a strong blend of analytical skills, creativity, and communication expertise to execute high-impact marketing campaigns that drive growth and engagement.

Key Responsibilities:

SEO & Web

1. Develop and execute SEO strategies to improve organic search rankings and website traffic.
2. Oversee website content optimization, technical SEO, and link-building efforts.
3. Track and analyze website performance using tools like Google Analytics and Search Console.
4. Collaborate with developers and content creators to enhance UX and conversion rates.
5. Oversee and manage a third party for a website overhaul.

Paid Ads

1. Plan, execute, and optimize paid campaigns across Google Ads, LinkedIn, Meta, and other platforms.
2. Manage ad budgets to maximize ROI and lead generation.
3. Conduct A/B testing on ad creatives, landing pages, and bidding strategies.
4. Analyze campaign performance and adjust strategies based on data insights.

Social Media

1. Develop and implement a multi-channel social media strategy across LinkedIn, Facebook, X, Instagram, TikTok, YouTube, and Reddit
2. Create and curate engaging content to increase brand awareness and engagement.
3. Monitor social media trends, engage with followers, and manage community interactions.
4. Track performance metrics and adjust strategy accordingly.

PR & Media

1. Develop and execute PR campaigns to enhance brand reputation.
2. Build relationships with journalists, influencers, and media outlets.
3. Manage press releases, media pitches, and thought leadership content.
4. Monitor brand mentions and industry trends to identify PR opportunities.

Qualifications & Skills:

1. US-based candidate
2. 3+ years of experience in digital marketing, with a strong focus on SEO, paid ads, social media, and PR.
3. Hands-on experience with Google Ads, Meta Business Suite, LinkedIn Ads, and other paid channels.
4. Proficiency in SEO tools (SEMrush) and analytics platforms (GA and HubSpot).
5. Strong understanding of content marketing, branding, and media relations.
6. Excellent communication and analytical skills.
7. Experience managing marketing budgets and optimizing campaigns for performance.

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