Marketing Manager

Mission: Deliver the World’s Best Luxury Beauty Buying Experience

Reports To: Sr. Director of Marketing

Classification: Exempt

Type: Full Time

Pay Range: $65,000 - $75,000

MAIN JOB OBJECTIVE

The Marketing Manager will be a key partner in taking the company’s growth to the next level. This role will help develop a multi-channel, integrated marketing approach across all offline and online channels to drive new customers to Cos Bar and retain existing customers. This role will be a key partner to the marketing and omni-channel teams, buyers, brands, and store teams to execute compelling marketing programs. This role will be responsible for Email, SMS, Corporate Promotions and Strategy, Task Management, the Marketing Calendar, Loyalty, Refer-a-friend, GWP strategy, and our Intern program. The Marketing Manager will report to our Sr. Director of Marketing

ESSENTIAL DUTIES AND JOB RESPONSIBILITIES

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

1. Direct responsibility to conceptualize, plan and execute the annual marketing calendar including promotions, product/brand launches, in-store marketing, direct mail, co-op, gifting, and sampling campaigns.
2. Work with Sr. Director of Marketing & Ecommerce team in conceptualizing, planning and executing key pieces of the digital marketing strategy including owned and paid channels to raise brand awareness, increase Cos Bar’s digital footprint, retain existing customers and acquire new customers.
3. Manage special projects to drive Cos Bar’s performance and enhance our competitive positioning, including Loyalty, GWP, refer-a-friend, etc.
4. Coordinate with the Ecommerce team to align the website with marketing campaigns and create custom landing and collection pages to optimize conversion.
5. Ensure all programs meet KPI metrics and make recommendations for optimization and improvement.
6. Work with Marketing, Ops, Ecommerce, Buying and external teams (including suppliers, vendors, agency partners and marketplace contacts) to ensure seamless execution of in-store and digital initiatives. Including: promotions, onsite campaigns, advertising, partnerships, in-store marketing, direct mail, co-op, CRM, and sampling campaigns.
7. Work with store managers and directors of stores to plan and execute corporate promotions and events, ensuring timely promotion and messaging needs are met.
8. Strong grasp of data and reporting through Netsuite, Skypad, and Power BI. Provide weekly, monthly, quarterly, ad hoc analysis, and major event post-mortems with recommendations as needed covering seasonal promotions, business performance, Co-Op, etc.
9. Manage task management calendar (Asana) for all content across creative, email, sms, social, and web.
10. Work with external agency to manage the email and SMS programs in Yotpo. Coordinating the timely delivery of all necessary assets and information for execution of all campaigns, ensuring best practices are implemented and maintained, reporting and amending based on learnings.
11. Create, execute and analyze content across all of Cos Bar’s current corporate owned channels in Yotpo including: Email, SMS + Loyalty.
12. Monitor trends in online and offline marketing and the competitive landscape to make recommendations for implementation. Maintain a current accounting of direct competitors promotional calendars.
13. Assist the Ecommerce team to manage homepage and site merchandising, including creating calendar, updates, other ad hoc cross functional needs.
14. Manage intern program including: hiring, managing interns, and developing meaningful work that contributes to the team.

Work Environment

This job operates in a Corporate office environment.

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

While performing the duties of this job, the employee is regularly required to talk and hear. This position is very active and requires standing, walking, bending, kneeling, stooping, crouching, crawling, and climbing all day. The employee must frequently lift and/or move items over 50 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception and ability to adjust focus.

Position Type/Expected Hours of Work

This is an Office position, and hours of work and days are Monday through Friday 9-5 pm. However, this may vary depending upon business needs.

Travel

This position may require some travel based on business needs.

AAP/EEO Statement

Cos Bar Retail provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Cos Bar complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

Cos Bar Retail expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Cos Bar’s employees to perform their job duties may result in discipline up to and including discharge.

Other Duties

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

PRINCIPAL SKILLS, KNOWLEDGE, AND PERSONAL ATTRIBUTES REQUIRED

Education:

1. Bachelor’s degree preferred in Marketing, English, Journalism or Communications

Work Experience:

1. 2-4 years’ experience in marketing, CRM, paid search and/or SEO
2. Excellent communication and technological skills
3. Excellent analytical, project management, presentation, and teamwork skills
4. Deep understanding and passion for omnichannel marketing, retail and beauty
5. Data-driven self-starter
6. Ability to use quantitative insights to create action items
7. Enthusiasm for a dynamic, fast-paced, results-oriented environment
8. Ability to prioritize and manage multiple campaigns/projects
9. Solid understanding of analytics tools (Power BI, Looker Studio, Google Analytics, etc.), retention metrics and KPIs
10. Proficient in the Microsoft Office Suite
11. Understanding of Netsuite, Customer Connect and Shopify a plus

COMPETENCIES REQUIRED

1. Supporting Vision & Purpose
2. Customer/Client Focus
3. Decisiveness
4. Communication Proficiency
5. Detail Oriented
6. Entrepreneurial Mindset
7. Drive for Results
8. Dealing with Ambiguity
9. Integrity and Trust
10. Flexibility
11. Ethical Conduct
12. Eager to learn

Employees regularly working 20+ hours a week are eligible for our comprehensive benefits package, including health insurance, retirement plans, and paid time off.