The Marketing Manager will be responsible for a range of activities that include external communications, social media, development of collateral material, trade show management, graphic design, product images, video production, website management and e-commerce. The role will also serve as a liaison between sales and engineering groups.

The position requires exceptional creative skills and vision, along with the ability to effectively lead a team and implement efficient processes within a budget. Ensuring consistency and excellent communication while managing time-sensitive projects are vital.

JOB DUTIES:

· Emphasis in graphic design.

· Establish the marketing budget and actively manage the plan in collaboration with the management team.

· Develop marketing strategies specifically designed for the various sectors in which conducts business.

· Strong focus on maintaining optimum consumer awareness of the brand globally.

· Primary focus will be digital marketing campaigns across multiple online channels.

· Establish a plan for a timely and consistent online and social media presence. Includes content creation, posting and responses.

· Drive website traffic growth, e-commerce sales and consumer referrals to dealers and distributors.

· Manage the relationships between the company and brand influencers.

· Organize and manage direct e-mail campaigns for customer prospecting and promo sales.

· Prioritize the creation of digital marketing assets based on the needs of the organization.

· Grow consumer mailing lists and plan promotional email sends.

· Organize website SEO initiatives.

· Actively track and report website analytics.

· Oversees trade shows and customer events

· Oversees marketing plan for new product introduction.

· Design and produces art and copy layouts for materials to be presented be visual communications media, such as books, magazines, newspapers, television, electronic media and packaging and APPs.

· News reports to be sent out bi-weekly.

SKILLS AND REQUIREMENTS

· Bachelor’s degree in Marketing or related field; MBA a plus.

· Demonstrable digital marketing leadership history driving a team and organization forward in brand visibility and sales.

· Experience managing a corporate social media channel with in-house staff, & influencers.

· Experience with paid Internet advertising channels including sponsored social media, online banner advertising, etc.

· Strong understanding of Google Analytics and Google AdWords.

· Familiarity with digital advertising agencies and managing expenses against quantifiable results.

· Strong presentation skills.

· Participates in creation, editing, and distribution of marketing materials including catalog, price lists, press releases, advertisements, etc.

· Applicant must be local or willing to relocate to the greater Charlotte area.

BENEFITS INCLUDE:

• Paid Vacations & Holidays
• 401(k) Savings Plan
• Medical & Dental Insurance
• Life & Disability Insurance Available
• Relocation for the right candidate

Job Type: Full-time

Pay: $73,014.76 - $81,069.07 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Flexible spending account
• Health insurance
• Life insurance
• Paid time off
• Tuition reimbursement
• Vision insurance

Schedule:

• Monday to Friday

Education:

• Bachelor's (Preferred)

Experience:

• Marketing: 5 years (Preferred)
• Google Analytics: 5 years (Preferred)

Work Location: In person

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