Assists in coordination of marketing activities in advertising, promotion, sales, research, public relations, community involvement and new product introductions.

Summary of essential job functions

Support the execution of campaigns and promotional activities to increase brand awareness, drive customer engagement, and support business objectives. This role requires a creative, highly organized, detail-oriented individual who is comfortable working on multiple projects. This individual will provide administrative and creative support to help achieve company goals.

Responsibilities

1. Campaign Support

Assist in the planning, coordination, and execution of marketing campaigns across various channels (digital, social media, email, print).

1. Coordinate with internal teams for campaign logistics, including scheduling and asset delivery.
2. Track and report on campaign performance, gathering data to provide insights for future campaigns.

2. Content Creation

1. Contribute to content creation, including writing and editing for social media posts, digital and print ads, branch lobby displays, sponsorship requests and promotional materials.
2. Assist with graphic design tasks as needed (basic knowledge of Canva design tools is a plus). This would include content gathered from Inlighten, Impact Marketing, Beavercreek Marketing, ABA, WC3 and others.
3. Maintain a consistent brand voice and adhere to brand guidelines across all marketing materials.

3. Social Media Management

Help manage and schedule social media content, monitor engagement, and respond to comments/messages.

1. Conduct research on industry trends and provide insights to support social media strategy.

4. Market Research

Assist with the analysis of market data to create strategies that will retain existing customers and attract new business.

5. Misc.

Assist with planning and organizing events.

· Coordinate giveaways for community events, lender gifts, product campaigns etc.

1. Manage marketing calendars, schedules, and tasks to ensure timely execution of marketing plans.
2. Support budget tracking and invoicing and keeping records organized.

Minimum requirements/qualifications

Associates or BA in Marketing along with 1 to 2 years of related work experience. This should include social media content management, digital/print ad content creation, and analyzing market demographics. Experience with Canva design tool a definite plus. Excellent verbal and written communication skills are a must.

Disclaimer

The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not to be constructed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. All personnel may be required to perform duties outside of their normal responsibilities from time to time, as needed.

Company Information:

Franklin is a financial partner that continues to build upon a 160+ year tradition of improving the quality of life for our customers, communities and team members.

“Community Banking is what we do, Building Community is who we are. We are committed to building a more inclusive culture, and believe financial health is a right for all individuals regardless of background, self-identity, or where you call home. Franklin’s diversity, equity and inclusion efforts are built on this foundation for you, our team members, and customers.”

Equal Opportunity Employer

Job Type: Full-time

Pay: $55,000.00 - $60,000.00 per year

Benefits:

1. 401(k)
2. 401(k) matching
3. Dental insurance
4. Employee assistance program
5. Health insurance
6. Life insurance
7. Paid time off
8. Referral program
9. Vision insurance

Schedule:

1. 8 hour shift
2. Day shift

Application Question(s):

1. Could you provide an advertising content portfolio?

Ability to Commute:

1. Woodstown, NJ 08098 (Required)

Work Location: Hybrid remote in Woodstown, NJ 08098

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