The Marketing Associate will support the Marketing Manager in executing marketing campaigns, patient recruitment initiatives, and day-to-day marketing operations. This role is hands-on and execution-focused, with opportunities to grow responsibility over time.

Key Responsibilities

• Increase our local image and Company database of research volunteers through strategic coordinated branding and outreach campaigns.
• Aid the Marketing Manager with community outreach, marketing, and public relations initiatives across the Company’s network of research sites.
• Support the day-to-day management and updating of company websites, social media channels, and email marketing platforms
• Assist with planning and executing clinical trial recruitment strategies.
• Learn, comprehend and apply FDA guidelines for human subject recruitment.
• Create study specific marketing/patient recruitment materials including web content, banner and other internet ads, print ads, television/radio scripts, newsletters, press releases and email blasts
• Submit, track and nurture clinical trial patient recruitment marketing materials through compliance approval process.
• Maintain records/documentation of material approvals.
• Monitor and track marketing and patient recruitment campaigns to ensure goals are met, assisting with performance analysis and identifying opportunities for improvement.
• Attend weekly recruitment meetings to update team on campaign statuses and scheduling
• Assist with compiling monthly performance metrics and reports.
• From time to time assist Business Development team in the creation of white papers, corporate newsletters, tradeshows, and other B2B marketing activities.
• Retention/Patient Experience (Customer Satisfaction) Analyze what will keep people in a study (keep them happy)
• Assist with the implementation and follow-up of patient retention and experience campaigns
• Additional duties and projects as assigned

Qualifications

• Excellent verbal and written communication skills.
• Excellent interpersonal and customer service skills.
• Excellent sales and customer service skills.
• Excellent organizational skills and attention to detail.
• Excellent time management skills with a proven ability to meet deadlines.
• Strong analytical and problem-solving skills.
• Ability to prioritize tasks and manage projects.
• Ability to function well in a high-paced and at times stressful environment.
• Proficient with MS Office and programs such as HTML, WordPress, Canva and Sprout Social.
• Experience with digital marketing and social media platforms.

Education and Experience

• Bachelors’ degree in marketing, public relations, communications or business.
• 1-2 Years experience preferred
• Experience in medical/healthcare field is a plus but not required.

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