Are you driven to keep people safe? That’s what we do every day at MEM.

We’ve created a casual, values-driven work culture that’s making a positive impact on the way people live and work. This is a place where you can grow with confidence — because that’s what safety and success really mean to us.

SUMMARY:

The Marketing and Communications Specialist will be responsible for crafting and executing integrated marketing strategies that drive brand awareness and customer engagement. This role requires a strong background in content development, campaign management, and brand management. The ideal candidate will create compelling, high-quality content across various digital channels, develop and manage multi-channel marketing campaigns, and ensure consistent brand messaging. In addition, they will leverage data-driven insights to refine strategies, work closely with cross-functional teams, and engage both internal stakeholders and external partners to drive business growth. This is a dynamic role ideal for a proactive, analytical, and creative marketing professional.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily . The requirements listed below are representative of the knowledge, skill, and/or ability required . Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions .

Content Development and Management

1. Develop high-quality, engaging content, including blog posts, social media posts, success stories, and presentations, that aligns with the company's brand, messaging, and target audience.
2. Organize and maintain a centralized sales content repository, ensuring it's up-to-date and easily accessible to the sales team.
3. Collaborate with subject matter experts to gather information and develop accurate and engaging content.
4. Work across the team (e.g., marketing analyst) to monitor performance of marketing content and adjust content strategies based on performance data and feedback.
5. Ensure that all marketing and communication materials are consistent with the company's brand guidelines.
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Campaign Management

1. Design and implement marketing campaigns that align with business goals and target specific behaviors.
2. Develop compelling campaign messaging and creative materials, including email marketing, social media ads, and landing pages.
3. Regularly evaluate campaign effectiveness through detailed reporting and analytics, and refine strategies based on data-driven insights and market trends.
4. Coordinate campaign logistics —managing timelines, budgets, and vendor relationships—to ensure timely execution and optimal resource utilization .
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Stakeholder Engagement:

1. Collaborate closely with cross-functional teams—including sales, product, and customer support—to ensure messaging consistency and maximize the impact of marketing efforts across all customer touchpoints.
2. Establish regular check-ins and feedback loops with internal teams (e.g., sales, product, customer support) to ensure marketing initiatives are aligned with their needs and insights.
3. Act as a liaison between the marketing department and other business units to integrate diverse perspectives into content and campaign strategies.
4. Cultivate relationships with external agencies, vendors, industry experts, and influencers to support broader marketing efforts and extend brand reach.
5. Regularly assess and integrate feedback from these external partners to refine marketing strategies and enhance campaign effectiveness.
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QUALIFICATIONS:

Education

1. Bachelor’s degree in marketing, journalism, strategic communications, or a related field
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Designations/Certifications

1. None
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Licenses

1. A valid drivers’ license is required .
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Experience

1. 3+ years of experience in marketing or communications, with a strong focus on copywriting, content creation and campaign management.
2. Experience in a B2B or financial services environment preferred.
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TOTAL REWARDS:

1. Health Plans: Medical, Dental, and Vision
2. Our medical plan includes robust offerings such as fertility benefits and fully paid preventative care.
3. Our dental coverage also includes adult orthodontia, and other less commonly covered dental treatments.
4. Fully Employer-Paid Life and Disability Benefits
5. Life Insurance - three times base salary
6. Accidental Death and Dismemberment
7. Short and Long-term Disability
8. Employee Wellness and Recognition Program with employer-paid incentives for employees and their spouses
9. Flexible Spending Account and Dependent Care options
10. Health Savings Account with generous employer contribution
11. Time Away from Work
12. Generous PTO accruals
13. 11 Holidays and 4 Early releases
14. 16 Hours of Volunteer Time Off
15. 20 days of paid parental leave (in addition to STD)
16. Marriage, Bereavement, and Jury Duty leave policies
17. Employee Assistance Programs
18. 401k Retirement Plan including employer match and profit sharing
19. Adoption Assistance
20. Tuition Assistance
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Our home office is located in vibrant Columbia, Missouri — #6 in Livability’s 2019 Best Places to Live .

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