To support our client's brand marketing and lead generation efforts by creating high-converting ad copy, landing pages, and product messaging for B2B SaaS sustainability solutions. This initiative will enhance digital advertising performance, drive lead generation, and improve pipeline growth.

Profile Overview

We seek an experienced freelance B2B SaaS copywriter with a strong background in performance-driven digital advertising. The ideal candidate will craft compelling, conversion-focused copy for LinkedIn Ads, Google Ads, landing pages, and product pages while collaborating with internal teams to ensure alignment with brand messaging and marketing objectives.

Scope

1. Commitment: 10-15 hours per week, with flexibility for expansion based on project needs.
2. Duration: Minimum 6-month contract with potential for extension

Responsibilities

1. Write high-converting ad copy for LinkedIn Ads, Google Ads, and digital display ads.
2. Develop SEO and conversion-optimized landing pages to support lead generation efforts.
3. Craft compelling product page copy that effectively communicates the client’s value propositions.
4. Create A/B test variations of ads to optimize performance and engagement.
5. Collaborate with brand marketing, product marketing, and design teams to align messaging with business goals.
6. Potentially contribute to blog posts and newsletter content as needed.

Skills and Qualifications

1. Minimum 5 years of experience in B2B SaaS copywriting, specializing in ad and conversion-focused content.
2. Strong portfolio showcasing high-performing ads, landing pages, and product messaging.
3. Expertise in writing LinkedIn Ads, Google Ads, and digital ad copy with a focus on lead generation and conversions.
4. Understanding of SEO, A/B testing, and conversion rate optimization (CRO).
5. Ability to tailor messaging for procurement, sustainability, and supply chain audiences.

About Our Client

They are a global B2B SaaS company that enables organizations to assess and manage sustainability impacts within their supply chain. Their platform provides data-driven insights to help companies make informed purchasing decisions based on sustainability performance.

By joining their freelance copywriting team, you’ll play a key role in shaping the voice of their digital advertising strategy and driving measurable business results.

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