Overview: Full Time

Office: Remote

Level: Mid/Junior

Create & Cultivate is seeking a talented and detail-oriented Email Marketing Manager who thrives at the intersection of creative storytelling and technical expertise. This role is perfect for a copywriter with experience in crafting compelling, on-brand copy and a deep understanding of email marketing strategies, segmentation, and analytics. The ideal candidate will be responsible for developing and executing email marketing campaigns that drive engagement, conversion, and retention while upholding the voice and vision of Create & Cultivate.

Key Responsibilities:

Email Marketing Strategy & Execution:

1. Develop, implement, and optimize a comprehensive email marketing strategy to support the company’s goals across events and digital media.
2. Own the end-to-end email marketing process, including campaign planning, setup, execution, and performance analysis.
3. Create and manage segmented email campaigns tailored to specific audience personas to ensure the highest engagement and conversion rates.
4. Conduct A/B testing on subject lines, copy, layouts, and CTAs to continuously improve open rates, click-through rates, and conversion metrics.
5. Monitor email deliverability and maintain a healthy subscriber list by implementing best practices in list hygiene and spam compliance.
6. Stay up-to-date with email marketing trends, tools, and technologies to keep campaigns innovative and effective.

Copywriting & Content Creation:

1. Write engaging, on-brand copy for all email marketing campaigns, including newsletters, promotional emails, drip campaigns, and event follow-ups.
2. Develop content that maintains Create & Cultivate’s signature tone and voice, tailored to resonate with a diverse audience of ambitious women in business.
3. Craft compelling headlines, subject lines, and preview text designed to capture attention and drive engagement.
4. Collaborate with the Editor-in-Chief and Marketing Director to align email content with broader brand and editorial strategies.
5. Edit and proofread all copy to ensure grammatical accuracy, clarity, and adherence to brand standards.

Audience Segmentation & Personalization:

1. Leverage audience data to build targeted email campaigns based on behavior, demographics, and engagement history.
2. Develop automated workflows, including welcome sequences, re-engagement campaigns, and event-specific follow-ups.
3. Personalize email content using dynamic elements to create a more tailored and impactful customer experience.
4. Regularly analyze audience segmentation performance and adjust strategies to maximize ROI.

Analytics & Reporting:

1. Track and report on key email marketing metrics, including open rates, click-through rates, conversion rates, and unsubscribe rates.
2. Generate regular performance reports to share insights and recommendations with the broader marketing team.
3. Use data to identify trends, opportunities, and areas for improvement, ensuring continuous optimization of email campaigns.
4. Collaborate with the marketing team to ensure email performance insights inform broader marketing strategies.

Campaign Design & Collaboration:

1. Collaborate with the design team to create visually compelling email templates that align with Create & Cultivate’s branding.
2. Ensure email templates are responsive, mobile-friendly, and visually appealing across all devices.
3. Work with internal teams to align email marketing efforts with broader marketing initiatives, such as events, launches, and membership growth.

Cross-Functional Collaboration:

1. Partner with the content, social media, and events teams to ensure consistent messaging across all touchpoints.
2. Support seasonal and campaign-based video and photoshoots, providing input on how visual assets will integrate into email campaigns.
3. Work with designers to produce creative assets, including graphics, illustrations, and GIFs, for email campaigns.

SEO & Content Optimization:

1. Incorporate SEO best practices into email copy to support broader content visibility goals.
2. Utilize tools and strategies to enhance content performance and audience reach.

Qualifications:

1. Experience: 4+ years of email marketing experience, preferably within events, media, or consumer-facing brands.
2. Copywriting Expertise: Proven track record of writing clear, engaging, and impactful email copy across short-form and long-form formats.
3. Technical Skills: Proficiency in email marketing platforms (e.g., Flodesk, Mailchimp, Kajabi, Hubspot, Brevo) and understanding of automation workflows, segmentation, and dynamic content.
4. Analytics Tools: Familiarity with tools like Google Analytics and email performance dashboards to track, measure, and optimize campaigns.
5. Design Proficiency: Experience working with design tools (e.g., Canva, Adobe Creative Suite) and familiarity with basic HTML for email templates.
6. Organization: Exceptional time management skills, with the ability to prioritize and manage multiple projects simultaneously.
7. Attention to Detail: A meticulous approach to proofreading, tracking revisions, and maintaining brand consistency.
8. SEO Knowledge: Understanding SEO principles and how to integrate them into email content is a plus.

Desired Characteristics:

1. Strong grasp of audience segmentation and the ability to craft personalized messaging.
2. Strategic thinker with a proactive, problem-solving attitude.
3. Familiarity with emerging email marketing trends and a desire to innovate.
4. Exceptional collaboration and communication skills, with a focus on cross-functional teamwork.
5. Ability to thrive in a fast-paced, deadline-driven environment while maintaining quality and accuracy.
6. Experience in the events or media industry is a plus.

Are you looking for remote jobs near your area? At Yulys, thousands of employers are looking for exceptional talent like yours. Find a perfect job now.