eCommerce Sales Manager is responsible for advancing the customer experience, distribution, business planning and P&L for our Amazon 1P and 3P businesses. The individual will drive Whole Earth brands revenue and share growth. The Manager will own advancing the customer experience through strategic business planning, marketplace execution, digital marketing, merchandising, assortment management, and promotions while managing a budget, maintaining profitability and interfacing with both internal and external customer stakeholders.
ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned.
- Develop strong customer relationships driving engagement through joint business plans.
- Sell, negotiate and execute customer plans to achieve objectives for Whole Earth Brands and deliver annual gross/net sales and market share targets.
- Execute hybrid 1P/3P business selling model that deliveries topline growth targets and is the most advantageous for the business P&L
- Responsible for ongoing financial forecasting, demand planning and trade management.
- Accurately plan and track digital marketing trade spend and promotional activity in revenue management system and support in post-promotion analysis and closeout
- Support in management of order to cash process (orders, stock management and revenue recognition in collaboration with the customer service team)
- Work closely with cross-functional teams (demand planning, trade, and customer service) to provide continued business solutions for customer needs
- Design, deploy and measure yearly trade and eMerchandising promotional plans together with marketing and execute customer-specific promotional plans
- Work cross-functionally with marketing to develop and maintain a winning eCommerce digital shelf (Basic Content, Enhanced Content, Brand Store, Hero Imagery, Portfolio optimization etc)
- Manage strategy and execute new product launches including digital shelf, promotions, VINE inclusions, merchandising, etc.
- Maintain an active awareness on industry trends, beta tests as well as search best practices and ensure ongoing keyword strategy development and optimization.
- Build eCommerce competencies and capabilities internally
QUALIFICATIONS
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required.
EDUCATION and/or EXPERIENCE
- 5+ years of e-commerce sales or marketing experience.
- CPG Amazon account management experience required.
- Significant knowledge of digital/online space - Experience in an eCommerce environment and familiarity with platforms/technology strongly preferred
- Bachelor's degree: advanced degree in business or marketing is highly preferred
- Proven track record of developing digital marketing/merchandising recommendations to solve strategic business challenges
- Experience with the development of strategic business plan, annual operating plan tools and execution tactics
KNOWLEDGE, SKILLS and ABILITIES
- Ability to succeed in a customer-focused sales organization.
- Experience creating fact-based sales presentations and customer programs.
- Proven strategic leader with exceptional business management skills.
- Strong analytical skills with the ability to lead the analysis of customer sales and inventory data
- Solid understanding of business statistics and financials including effective P&L management.
- Ability to develop creative solutions to business opportunities by thinking “outside the box”.
- Excellent communication skills – able to present ideas effectively, listen actively, and work across functional boundaries.
- Highly proficient in MS Office (Excel, PowerPoint, & Word).
PHYSICAL DEMANDS
Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.
- Ability to travel frequently, whether it is driving in a vehicle or in an airplane for a long amount of time ~ 6 hours minimum.
- Ability to move distances (within and between) office environments and travel environments
- Must be able to read and write in English on a daily basis.
- Reaching: Extending hand(s) and arm(s) in any direction.
- Standing: Remaining upright on the feet, particularly for a sustained amount of time.
- Walking: Moving about on foot to accomplish tasks, particularly for long distances or moving from one work site to another.
- Pushing: Using the upper extremities to press against something with steady force in order to thrust forward, downward or outward.
- Pulling: Using the upper extremities to exert force in order to draw, drag, haul or tug objects in a sustained motion.
- Lifting: Raising objects from a lower to a higher position or moving objects horizontally from position to position.
- Fingering: Picking, pinching, typing or otherwise working, primarily with fingers rather than with whole hand or arm as in handling.
- Grasping: Applying pressure to an object with the fingers and palm.
- Feeling: Perceiving attributes of objects, such as size, shape, temperature or texture by touching with skin, particularly that of fingertips.
- Talking: Expressing or exchanging ideas by means of the spoken word; those activities where detailed or important spoken instructions must be conveyed to other workers accurately, loudly, or quickly.
WORK ENVIRONMENT
Works out of a home office along with traveling up to 60% of the time.
FOOD SAFETY and QUALITY RESPONSIBILITIES
Follow applicable procedures and work instructions.
IMPACT ON JEL SERT SUCCESS
This job directly impacts the company’s bottom line through sales and profits.
