Job Title: E-Commerce Marketing Director (Shopify Experience Required)

Location: Stanfield, NC

Company Overview:

This Company is a dynamic and rapidly growing western fashion & home goods e-commerce brand, committed to delivering exceptional products and experiences to our customers. We are seeking a highly skilled and results-driven E-Commerce Marketing Director with expertise in Shopify to join our team and lead our digital marketing strategy to new heights.

Job Description:

As the E-Commerce Marketing Director, you will be responsible for overseeing and driving all aspects of our online marketing strategy, with a primary focus on leveraging Shopify’s capabilities to optimize customer experience, drive traffic, increase conversion rates, and achieve business growth. You will collaborate closely with cross-functional teams including product, design, and sales to execute impactful marketing campaigns and initiatives.

Key Responsibilities:

1. Strategic Planning & Execution:

1. Develop and implement comprehensive e-commerce marketing strategies to drive online traffic, sales, and customer retention.
2. Utilize Shopify’s tools and apps to enhance site functionality, improve customer experience, and streamline sales funnels.
3. Oversee seasonal campaigns, product launches, promotions, events, and other key marketing initiatives.

2. Digital Marketing:

1. Lead digital marketing efforts across multiple channels, including email marketing, paid search (Google Ads, Facebook/Instagram Ads), SEO, affiliate marketing, and influencer partnerships.
2. Manage and optimize paid media campaigns to maximize ROI and drive sales.
3. Conduct in-depth data analysis to track performance and recommend strategic adjustments.

3. Team Leadership & Collaboration:

1. Lead and mentor a team of marketing professionals, providing guidance and support to achieve set goals.
2. Collaborate with product and design teams to ensure seamless integration of marketing and brand messaging across all touchpoints.
3. Manage vendor relationships and third-party partnerships to enhance marketing capabilities.

4. Customer Experience Optimization:

1. Work closely with the customer service team to ensure a smooth, responsive shopping experience for our users.
2. Leverage customer insights and analytics to continually improve the Shopify store’s user interface, functionality, and conversion rate.

5. Analytics & Reporting:

1. Analyze key performance metrics (KPI) such as conversion rates, customer acquisition costs (CAC), customer lifetime value (CLV), and more.
2. Create regular reports to present marketing performance, identifying opportunities and areas for optimization.
3. Use A/B testing and data-driven insights to continually refine marketing strategies and campaigns.

Qualifications:

1. Proven hands-on experience in managing Shopify-based stores.
2. Strong understanding of Shopify’s ecosystem, including apps, themes, integrations, and reporting tools.
3. Expertise in digital marketing channels including paid media (Google Ads, Facebook/Instagram), SEO, email marketing, and content marketing.
4. Excellent knowledge of e-commerce analytics tools (Google Analytics, Shopify Analytics, etc.) and data-driven decision-making.
5. Demonstrated ability to lead and inspire teams, manage multiple projects, and drive results in a fast-paced environment.
6. Strong communication and collaboration skills, with the ability to work across departments.
7. Bachelor’s degree in Marketing, Business, or a related field (preferred).

Preferred Skills:

1. Advanced proficiency with Shopify Plus.
2. Experience with Shopify app integrations and customizations.
3. Knowledge of conversion rate optimization (CRO) techniques and tools.
4. Familiarity with Klaviyo or other email marketing platforms as well as Canva and other web-based design platforms.
5. Creative mindset with a strong understanding of branding and customer experience.

Why Join Us?

1. Competitive salary and performance-based bonuses.
2. Opportunity to work with a fast-growing, innovative company.
3. Collaborative and supportive work environment.
4. Access to continuous professional development opportunities.

If you’re a passionate, strategic, and results-oriented e-commerce marketing leader with hands-on Shopify experience, we’d love to hear from you!

Apply Today!

Job Type: Full-time

Pay: $75,000.00 - $82,160.00 per year

Benefits:

1. 401(k)
2. 401(k) matching
3. Employee discount
4. Flexible schedule
5. Health insurance
6. Paid time off
7. Parental leave
8. Professional development assistance

Schedule:

1. 8 hour shift
2. Day shift
3. Monday to Friday
4. Overtime
5. Weekends as needed

Education:

1. Bachelor's (Required)

Experience:

1. Shopify: 1 year (Required)

Work Location: In person

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