DIGITAL STRATEGIST

Position Overview

The Digital Strategist is responsible for successfully managing digital strategy for client brands. The role requires an innovator, a trendsetter, and a progressive thinker who can connect digital to all other aspects of a client business and drive growth opportunities.

The Digital Strategist creates ideas that bridge web, mobile, creative, gaming, digital media, etc. and provides solutions to multi-service clients based on consumer insight. This person answers key questions, such as how brands are communicated and experienced through digital interactions and how digital interactions fit into broader customer experiences. This person must have a love of the new, a passion for digital trends, and an understanding of consumers and brands.

The Digital Strategist develops digital strategies for clients that form part of overall Customer Relationship Marketing (CRM) and business strategies. This person plans the approach to digital initiatives, including website development, campaigns, search and online advertising campaigns, and email marketing programs, and makes recommendations regarding emerging digital and new technologies.

This individual combines an in-depth knowledge of client business objectives, internal online strategies, and their competitive landscape with a rich background in the digital marketing industry to deliver effective digital marketing recommendations.

The Digital Strategist works within creative and account teams and partners closely with the agency’s account directors, accounts teams, new business managers, and creative directors.

Reports to: Management Team

Primary Responsibilities

The Digital Strategist's primary responsibility is to help agency cross-functional teams (digital and non-digital) develop “big ideas” driven by value exchanges between consumers/users and brands/businesses. This person evaluates consumer research, brand information, trends, and relevant data to recommend digital touch points and creative communications solutions that marry brand goals with consumer needs. The Digital Strategist guides these multi-disciplinary teams of general and digital strategists, account and project managers, software engineers, digital designers, and creatives through the “fuzzy front end” of the project, establishing and keeping the thought leadership that will guide the outcome.

The Digital Strategist must be able to spot digital trends, see the digital future, and understand consumer behavior, matching these with brand desires to create truly beneficial opportunities and solutions. This individual should also be able to educate and inspire account directors, general strategists, creatives, and media directors about best practices and emerging trends.

Specific Prospect Characteristics:

• Provides extensive knowledge of, and preferably, hands-on experience with as wide an array of digital communication methods as possible.
• Balances technical skills with marketing agency experience and general enthusiasm for relationship marketing, advertising, branding, and communications.
• Integrates and combines best practices from direct marketing, promotional marketing, and CRM (customer relationship management) via a digital lens and taps into specialists in those disciplines to provide sound strategic planning for highly effective, fully integrated online / offline campaigns.
• Ensures a strategic focus throughout the entire lifecycle of a project.
• Provides a perspective on the creative, functional, and technical direction of solutions for clients.
• Partners with Measurement Strategy/Analytics teams to provide insightful reporting.
• Continually researches new developments in the online industry from the point of view of technological advancement and innovative executions and develops agency POVs that inspire actionable strategies.
• Looks continually for new digital work opportunities with both existing and prospective clients
• Understands industry/market best practices and strives to incorporate them seamlessly in day-to-day agency processes and SOPs.
• Finds opportunities to keep the rest of the agency current on the latest digital marketing trends.
• Balances analytical thinking and approaches with creative thinking and long-term vision.

Skills requirements

• SEO & SEM
• Google Solutions (console, local, analytics, search, suite, ads, etc.)
• WordPress & WP Engine & FIGMA
• Adobe experience cloud
• Email Marketing (CampaignMonitor, Marketo, & MailChimp)
• OpenAI
• HubSpot (and/or other CRMs)
• User testing and User surveys
• Social media: Sprout Social and Brandwatch
• Project management (Workamajig)

Education and Experience

• Bachelors of Arts/Science degree in marketing or technology
• Minimum of 5-7 years of digital/new media account service and/or agency/marketing services-related experience
• Industry category experience for relevant client categories
• Prior consulting experience in crafting and leading POVs and planning
• Excellent communication skills, especially strong presentation skills

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