This position is responsible for implementing marketing programs, handling digital operations, reporting, and analysis for client campaigns as well as for the agency. This is an integral role in supporting the marketing department as it develops and executes full-service, integrated programs. This position reports to the Director of Marketing, supports the Director in planning and executing digital strategies, and partners with in-house resources such as website developers and graphic designers as needed to execute programs and campaigns.

RESPONSIBILITIES:

1. Handles day to day management of paid advertising and organic/paid social media in conjunction with Digital Strategist.
2. Builds and uses reports to identify trends, optimize campaigns, and assess performance against goals and KPIs
3. Performs SEO assessments of web properties and is able to understand results and guide site improvements.
4. Sets up, tests, and executes client campaigns, to include emails, landing pages, blog posts, social media, and more.
5. Assists in the build out websites using WordPress CMS to upload content.
6. Supports Digital Strategist and Account Manager in program/project management of digital-based client accounts.
7. Stays up to date with the latest trends and best practices in online marketing and measurement.

QUALIFICATIONS:

1. Bachelor's Degree (BA) in a related field from a four-year college or university, and three to five years of related experience in implementing digital marketing strategies and/or training, or equivalent combination of education and experience.
2. Computer skills required: Google Ads; HubSpot; other marketing automation tools such as Pardot, MailChimp and/or Marketo; CRM tools such as HubSpot or Salesforce; Google Analytics; social media publishing tools; CMS (WordPress); Google G-Suite; Microsoft 365

Other skills required:

1. In-depth knowledge and experience with digital marketing tools and best practices.
2. In-depth experience with SEO tactics and best practices
3. In-depth experience in setting up and optimizing Google Ads campaigns.
4. Experience with A/B and multivariate experiments.
5. Working knowledge of ad serving tools (e.g., DART, Atlas, Terminus).
6. Familiarity with web design and UX.
7. Strong analytical skills and data-driven thinking.
8. Strong time-management skills.
9. Strong interpersonal and written/verbal communication skills.
10. Sense of ownership and pride in your work and its impact on the agency's success.
11. Comfortable managing multiple competing projects in a deadline-driven environment and experience in working with competing demands of internal or external clients
12. Highly organized, with strong attention to detail

ROLE COMPETENCIES:

1. Analytical - Synthesizes complex or diverse information; Collects and researches data; Uses intuition and experience to complement data; Designs workflows and procedures.
2. Technical Skills - Assesses own strengths and weaknesses; Pursues training and development opportunities; Strives to continuously build knowledge and skills; Shares expertise with others.
3. Judgment - Displays willingness to make decisions; Exhibits sound and accurate judgment; Supports and explains reasoning for decisions; Includes appropriate people in decision-making process; Makes timely decisions.
4. Adaptability - Adapts to changes in the work environment; Manages competing demands; Changes approach or method to best fit the situation; Able to deal with frequent change, delays, or unexpected events.
5. Quality - Demonstrates accuracy and thoroughness; Looks for ways to improve and promote quality; Applies feedback to improve performance; Monitors own work to ensure quality.

AGENCY CORE VALUES:

1. Communication: We strive to communicate proactively, frequently, and openly.
2. Pride in our Work: We take pride in our work, and when things go wrong we take responsibility for our actions and use the situation as a growth opportunity.
3. Continuously Learning: We look for ways to continually grow and challenge ourselves both as individuals and as a company in order to expand our knowledge and better serve our clients.
4. Respect: We are respectful of each other and our clients - including respect of each other's time, our different skill sets, and opinions.
5. Customer-centric: We are customer-centric and provide quality, tailored customer service above and beyond other agencies.

Job Type: Full-time

Pay: $50,000.00 - $60,000.00 per year

Benefits:

1. 401(k)
2. 401(k) matching
3. Dental insurance
4. Health insurance
5. Life insurance
6. Paid time off
7. Vision insurance

Schedule:

1. 8 hour shift

Application Question(s):

1. You’ve created an email campaign with an impressive open rate, but the click-through rate is very low. What does this indicate, and what would be your next step?

(a) The Subject Line is effective, the content needs to improve.

(b) The open rate is impressive, so the campaign is successful.

(c) CTR is low because of low brand trust. Change the sender name.

(d) The email was sent to the wrong audience. Send a new campaign utilizing a different approach.

Work Location: Remote

Are you looking for remote jobs near your area? At Yulys, thousands of employers are looking for exceptional talent like yours. Find a perfect job now.