HP is a proven leader in personal systems and printing, delivering innovations that empower people to create, interact, and inspire like never before. We leverage our strong market position to extend our leadership in traditional markets and invest in exciting new technologies.
The Large Format Print business is a worldwide leader in commercial and industrial printing solutions. The Large Format Print portfolio includes DesignJet, Latex, and Stitch which are instrumental in driving the transformation of the printing industry.
With an impressive portfolio and a strong innovation pipeline, we are hiring an E-Commerce and online sales expert to join our very talented North America Large Format Marketing team.
As the Large Format E-Commerce Marketing Manager, you will have an opportunity to:
Be a strategic partner to the Large Format Print business in the North America region
Understand business objectives and prepare an e-commerce marketing strategy with clear objectives, designing and leveraging the right content, in alignment to key online selling platforms
Direct and supervise the development and execution of e-commerce marketing strategies, content & promotion assets, and traffic & conversion tactics - in collaboration with agencies and business stakeholders
Collaborate with agencies and specialists to enable search strategies (Paid Ads, PLA) to drive traffic & sales conversions.
Lead organic search optimization strategies to drive increased presence in the digital shelf and improved conversion
Partner with regional and local marketing & sales teams to enable online sales capability in channel partners & resellers across the region
Lead analysis of marketing revenue contribution & attribution for strategic e-commerce & marketplace platforms, driving decisions with business stakeholders
Education and Experience Required:
Expertise in the online space including e-business, web, email, search, text marketing, content marketing, privacy, etc.
5+ years of experience in e-commerce marketing, digital marketing, and/or customer experience/user interface
BA or BS degree in Business, Communications, Marketing, or Computer Science
Knowledge and Skills:
Proven track record of strategic planning and consistently delivering results
Solid knowledge of e-commerce marketing principles, practices, tactics, technologies, and tools
Team player and collaborator: working with business teams, local and global teams
Strong project management skills following tight campaign activation timelines
Excellent interpersonal skills: ability to build, manage and influence agencies and virtual teams
Ability to communicate and influence people and teams at different management levels
Strong data analysis and reporting skills (measurement, forecasting, etc.)
Location: San Diego, CA
About HP
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