Job Title: Digital Marketing Specialist

Location: Remote

Job Type: Full-Time

Experience Level: Minimum 1 year of experience in digital marketing

About Us:

We are a dynamic company seeking a motivated Digital Marketing Specialist to join our team. This role offers the opportunity to develop and execute innovative digital marketing strategies that drive brand awareness and customer engagement.

Key Responsibilities:

1. Develop and Implement Digital Marketing Campaigns: Create, execute, and manage digital marketing campaigns across various channels, including SEO, SEM, email marketing, social media, and display advertising. 
2. Content Creation and Management: Collaborate with the content team to produce engaging and relevant content tailored to target audiences, ensuring alignment with overall marketing strategies.
3. Social Media Management: Oversee and manage company social media profiles, including content scheduling, audience engagement, and performance analysis.
4. SEO and SEM Optimization: Implement strategies to improve website visibility and ranking on search engines, including keyword research, on-page optimization, and managing pay-per-click campaigns. 
5. Analytics and Reporting: Monitor and analyze website traffic, campaign performance, and other key metrics using tools like Google Analytics; prepare regular reports to assess effectiveness and inform future strategies. 
6. Market Research: Conduct research to identify market trends, customer behavior, and competitive analysis to inform marketing strategies.
7. Collaboration: Work closely with cross-functional teams, including sales, product development, and design, to ensure cohesive and effective marketing efforts.

Qualifications:

1. Educational Background: Bachelor’s degree in Marketing, Business, Communications, or a related field is preferred. 
2. Experience: At least 1 year of hands-on experience in digital marketing, with a proven track record of managing successful campaigns.
3. Technical Skills:
4. Proficiency in digital marketing tools and platforms, including Google Analytics, SEO tools (e.g., SEMrush, Moz), email marketing software, and social media management tools. 
5. Basic understanding of HTML, CSS, and content management systems (CMS) is advantageous. 
6. Analytical Abilities: Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.
7. Communication Skills: Excellent written and verbal communication skills, with the ability to create compelling content and convey complex information clearly.
8. Creativity: Demonstrated creativity in developing marketing strategies and content that engage and convert target audiences.
9. Organizational Skills: Strong organizational and time-management abilities, with the capacity to manage multiple projects and meet deadlines.
10. Adaptability: Ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities and strategies.

Preferred Qualifications:

1. Experience with marketing automation tools and CRM systems.
2. Certifications in digital marketing, such as Google Ads or HubSpot certifications.

Benefits:

1. Competitive salary and performance-based bonuses.
2. Flexible working hours and remote work opportunities.
3. Professional development opportunities, including training and certifications.
4. Collaborative and supportive work environment.
5. Health, dental, and vision insurance options.

Application Process:

Interested candidates are invited to submit their resume, a cover letter detailing their relevant experience, and examples of previous digital marketing campaigns or projects.

We are an equal opportunity employer and welcome applications from all qualified individuals.

Job Type: Full-time

Pay: $69,258.00 - $85,333.00 per year

Benefits:

1. Flexible schedule
2. Health insurance
3. Paid time off

Schedule:

1. 8 hour shift

People with a criminal record are encouraged to apply

Work Location: Remote

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