The Content Marketing Specialist plays a pivotal role in shaping the company’s digital presence and voice through high-quality, strategic content. This multi-faceted position blends editorial expertise, creative storytelling, SEO-driven strategy, and cross-departmental collaboration. The ideal candidate will excel in writing, editing, and managing a variety of content formats, including blogs, scripts, social media posts, and PR materials, while optimizing content performance through data analysis and collaboration with internal teams and external agencies.

This role requires a proactive, detail-oriented individual who thrives in a fast-paced environment and is passionate about creating impactful content that drives engagement, traffic, and conversions.

Responsibilities

1. Create engaging, SEO-optimized content such as blogs, scripts, product descriptions, and email campaigns to drive traffic and engagement.
2. Edit and proofread all written content to ensure clarity, accuracy, and alignment with the company’s brand voice.
3. Conduct keyword research and implement SEO strategies to improve organic search visibility and website traffic.
4. Collaborate with social media teams to schedule and align content with product launches and marketing campaigns.
5. Track campaign performance and provide insights to improve ROI and audience engagement.
6. Develop SOPs for content creation workflows to improve efficiency and team collaboration.
7. Research industry trends and competitors to inform innovative content strategies and maintain a competitive edge.
8. Collaborate with the e-commerce team to optimize product pages and descriptions for higher conversions.
9. Write and optimize scripts for podcasts, video content, and social media campaigns to align with brand goals.
10. Collaborate with PR teams to craft press releases, public-facing materials, and campaign announcements.
11. Assist in planning and executing marketing campaigns, ensuring content deadlines are met across all channels.
12. Conduct A/B testing on content headlines, CTAs, and visuals to improve engagement and conversion rates.
13. Partner with graphic designers to integrate visuals into content for cohesive storytelling and branding.
14. Ensure on-time delivery of content projects by managing workflows and task prioritization in Asana or similar tools.
15. Track and report on blog, email, and social media performance to measure content effectiveness.
16. Identify opportunities to repurpose existing content into new formats, such as infographics or videos.
17. Assist with optimizing landing pages and website copy to improve user experience and conversion rates.
18. Collaborate with the e-commerce team to enhance product listings and ensure alignment with SEO best practices.

Requirements

1. Proven experience in content marketing or a related field.
2. Strong copywriting skills with the ability to adapt tone and style for different audiences.
3. Familiarity with HTML and CSS for basic web editing tasks.
4. Experience using Content Management Systems (CMS), particularly WordPress.
5. Knowledge of SEO best practices and tools for optimizing online content.
6. Ability to conduct thorough research and synthesize information into engaging narratives.
7. Basic video editing skills are a plus but not required.
8. Excellent communication skills, both written and verbal, with strong attention to detail.
9. A proactive attitude towards learning new skills in marketing technology and trends.

Join us in creating impactful content that drives engagement and supports our mission!

Job Types: Full-time, Part-time, Contract, Freelance

Pay: $50,000.00 - $70,345.00 per year

Schedule:

1. 10 hour shift
2. 12 hour shift
3. 8 hour shift
4. Monday to Friday

Ability to Commute:

1. Garden Grove, CA 92843 (Required)

Ability to Relocate:

1. Garden Grove, CA 92843: Relocate before starting work (Required)

Work Location: In person

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