Content Marketing Specialist

What We Seek

At Carnegie Learning, were building lifelong learners. We want to help every student and teacher reach their potential, so we rely on research and instructional best practices to provide the highest-quality math, literacy, world language, professional learning, and tutoring solutions. And we need your help to get the word out.

Were looking for a content marketing specialist who is a word chameleon: you can shift from writing quippy ad copy to inspiring customer success stories to valuable thought leadership blog postsnailing every piece. Were seeking a rhetorical lighthouse, drawing in and delighting customers and prospects with creative, compelling content until they become qualified leads then loyal customers. If youre passionate about balancing a data-driven, SEO-minded approach with human-centered, emotionally rich writing, we need you. Join our growing team and do the best work of your career!

What Your Day Will Look Like

1. Create compelling content in a variety of forms (webpage copy, blog posts, emails, digital ad copy, newsletters, flyers, brochures, and more) that speaks to our audience of K-12 administrators and educators and helps us stand out from the crowd.
2. Brainstorm and collaborate with product marketers and designers to ensure cohesive content delivery for multi-channel campaigns.
3. Partner with the product marketing team to maintain consistent messaging across ads, landing pages, collateral, blogs, whitepapers, success stories, etc.
4. Lead and complete writing projects that include multiple rounds of review with various stakeholders and subject matter experts.
5. Work on building and updating campaign assets in our marketing automation platform, HubSpot.
6. Leverage data to continuously improve the performance of the content you create, including optimizing content for SEO.
7. Think outside the box and strategize new ways of using content to engage our audience.

What Should Be In Your Bookbag

1. Bachelor's degree in English, Communications, Journalism, or related field.
2. 2 years of Marketing experience
3. Proven track record in content marketing and copywriting, with a portfolio showcasing a range of content types, such as ad copy, emails, blog posts, newsletters, video scripts, collateral, etc.
4. Demonstrated ability to adapt writing style to different audiences and goals, effectively tailoring content to resonate with K-12 administrators and educators.
5. Deep understanding of educators current needs and trends in the education industry.
6. Strong understanding of SEO principles and experience optimizing content for search engines, driving organic traffic, and improving online visibility.
7. Proven ability to blend UX writing with SEO and accessibility practices to create content that resonates with a diverse audience.
8. Experience leveraging data analysis tools like HubSpot, Google Analytics, and Semrush in making data-backed decisions to optimize content effectiveness.
9. Experience working in HubSpot or similar marketing automation systems.
10. Strong attention to detail with exceptional organizational skills, capable of managing multiple writing projects simultaneously and meeting deadlines.

What Gives Us Purpose

Others teach what; we teach why. For over 25 years, Carnegie Learning has developed solutions that help students achieve Aha moments and set them up for long-term learning success. Were driven to find new, better ways to support teachers and reach more students, so we put our leading cognitive science research and real-world insights into solutions for how students think, learn, and do their best. This is a key part of our commitment to helping teachers spark student curiosity. As a Carnegie Learning team member, youll work alongside a team of passionate individuals dedicated to making a real difference in the lives of students and educators.

What We Provide

1. Holistic Wellbeing
2. An inclusive range of Health Insurance options
3. Short-Term and Long-Term Disability Insurance at no cost to you
4. Access to Headspace at Work with no added cost, empowering you to enhance your mental health
5. Fostering Joy
6. Flexible work arrangements with our Work From Anywhere Policy
7. Your Time, Your Way - paid time off that you can use as you see fit to recharge and nurture your personal life
8. Empowering Parenthood
9. Paid Parental Leave
10. Reduced working hours on full pay for soon-to-be and new parents
11. Free access to CL products for employees and their children
12. A Place for Connection
13. Quarterly Wellness Incentives
14. Monthly employee activities + recognition program
15. 9 Employee Resource Groups

What We Believe

We celebrate the unique attributes, characteristics, and perspectives that define each person's individuality. This fusion of perspectives enriches our collective knowledge, fosters innovation, and empowers us all. Together, we can collectively and more effectively address issues that face our business and industry.

If our commitment to building an inclusive workplace resonates with you, we invite you to join our mission and welcome you to apply with us. Carnegie Learning is an Equal Opportunity Employer.

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