To make a positive difference in people’s lives by optimizing physical, mental, and social health and wellbeing. The Winter Park Health Foundation (WPHF) focuses on improving health in the communities of Winter Park, Maitland, and Eatonville. Through ongoing data collection and monitoring trends, our team identifies health issues and needs. Our strategy is to engage partners and empower residents to support healthy behaviors; address barriers to health; create healthy habits where people live, learn, work, and play; and make health a priority. The Foundation invests in initiatives, programs, grants, and facilities designed to improve health.

SUMMARY:

The Winter Park Health Foundation (WPHF) Content Creation Specialist (CCS) focuses on the production of video, photo, and other visual and written content to highlight the Foundation’s philanthropic community investments, grantmaking work, partnership building, and community impact. The Content Creation Specialist also generates multimedia assets to support and promote WPHF’s Center for Health & Wellbeing (CHWB) and its mission-focused educational programs and events. The Content Creation Specialist reports to the Director of Communications, who will guide the Specialist’s coverage priorities in line with the Foundation’s goals.

Leveraging our WPHF social media pages, as well as other owned and paid communications and marketing channels, the Content Creation Specialist will work to grow the Winter Park Health Foundation’s audience and increase public recognition of the Foundation’s community impact. A successful CCS is a social-media-savvy self-starter who creates engaging content to inspire people to pause and pay attention.

DUTIES AND RESPONSIBILITIES:

· Serves as multimedia storyteller, utilizing text, video, photos, and/or graphics to capture personal stories showcasing WPHF and its work and impact (past, present, and future)

· Writes social media posts and feature articles for WPHF websites and print and digital publications

· Develops and crafts marketing communications to promote programs and events, including social media posts and mass email messages

· Collaborates with other members of the WPHF communications staff (Communications Director and graphic designer) to plan, produce, and publish creative assets and maximize reach

· Attends and covers WPHF special programs and events, including on nights and weekends as needed

· Creates health-focused educational content for community benefit through interviews with our WPHF network of experts and instructors

· Acts as primary WPHF photographer and videographer, producing regular photo and video content for social media and other public outreach platforms

· Oversees paid social media ad campaigns, and monitors and answers social media inbox messages and comments in a way that aligns with our organizational voice

· Maintains expert knowledge of current social media and marketing/communications trends

DESIRED SKILLS:

1. Strong writer and communicator with a passion and ability to connect with a variety of people and audiences; knowledge of AP Style preferred
2. Excellent photography and videography skills, using both smartphone and traditional camera set-ups
3. Proven success in social media content creation and solid grasp of analytic tools and metrics
4. Experience with WordPress or other content management systems, as well as social media management platforms; knowledge of Canva and email marketing tools a plus
5. Good understanding of diverse communications tactics and techniques to increase visibility, profile, and brand awareness of an organization and its vision and offerings
6. Microsoft Office proficient; experience with Adobe Suite desired, but not required
7. Detail-oriented and deadline-driven with excellent time management skills
8. Enthusiastic and positive demeanor
9. Eagerness and ability to tackle concurrent projects and priorities from conceptualization to execution

WORK EXPERIENCE:

· 2+ years in communications, PR & advertising, journalism, or marketing role with demonstrated experience in creating successful content; nonprofit and/or public service experience preferred

EDUCATION:

· Bachelor’s degree in communications, journalism, public relations, marketing, or a related area of study preferred.

OTHER COMPETENCIES:

· Diversity - Demonstrates knowledge of EEO policy; Promotes a harassment-free environment.

· Ethics - Treats people with respect; Keeps commitments; Inspires the trust of others; Works with integrity and ethically; Upholds organizational values.

· Safety and Security - Observes safety and security procedures; Determines appropriate action beyond guidelines; Reports potentially unsafe conditions; Uses equipment and materials properly.

PHYSICAL DEMANDS AND WORK ENVIRONMENT:

· Prolonged periods sitting at a desk and working on a computer.

· Must be able to lift up to 15 pounds at a time.

· This job mostly follows a Monday through Friday 9 AM to 5 PM schedule, but it will require some after-hours and weekend work centered around WPHF and CHWB special events.

The above is intended to describe the general content of and requirements for the performance of this job. It is not to be construed as an exhaustive statement of duties, responsibilities or physical requirements. Nothing in this job description restricts management’s right to assign or reassign duties and responsibilities to this job at any time. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The Foundation is an Equal Employment Opportunity (EEO) employer. It is the policy of the Organization to provide equal employment opportunities to all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran or disabled status, or genetic information.

Job Type: Full-time

Benefits:

1. 401(k)
2. 401(k) matching
3. Dental insurance
4. Employee assistance program
5. Health insurance
6. Health savings account
7. Life insurance
8. Paid time off
9. Vision insurance

Schedule:

1. 8 hour shift
2. Day shift
3. Monday to Friday
4. Weekends as needed

Experience:

1. Public relations: 2 years (Required)
2. Journalism: 1 year (Preferred)

Ability to Commute:

1. Winter Park, FL 32792 (Required)

Work Location: In person

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