This position manages the Marketing & Communication visual media team production responsible for planning, creating, and distributing visual media content including photography and video. This individual must use a strategic approach to the reinforcement of the TWU brand identity and public image as they are perceived in print, social, and new media. The Assistant Director of Visual Media Production organizes the creative work of the visual media production team, fulfilling both internal and external requests. This position requires outstanding interpersonal skills, working well with all university clients. Work is performed under supervision of the Director of Creative Services, and performance is based upon completion of assignments and results obtained. Performance evaluation is conducted through the performance evaluation system and in accordance with University policies and procedures.

ORGANIZATIONAL RELATIONSHIPS

Reports to: Director, Creative Services

Supervises: Senior Video Producer, Visual Media Specialist, Student Assistants

ESSENTIAL DUTIES - May include, but not limited to the following:

• Manages visual media team to create premium branded-content on projects requiring videography, photography, drone usage, and production management.
• Recruits, vets, hires and manages freelancers to support photography, videography, and archival needs to fulfill both on- and off-campus requirements.
• Liaises with the Chancellor's Office, University Advancement, Student Life, Office of Admissions, and University Athletics to provide photography and videography support.
• Communicates with Digital Content Managers to support publicity, communication, marketing, and accreditation efforts.
• Curates and distributes photography and videography collections for independent production companies, journalists, and other media outlets.
• Responsible for the research and acquisition of new equipment and technology pertaining to photography and video production.
• Manages the creation and distribution of faculty and staff portraiture to maintain an accurate and professional image of the university.
• Maintains photography archives and retrieves photos upon request; ensures best practices for photo releases and archiving of such.
• Produces photos of high quality for university website, public relations initiatives, special events and news stories, studio portraits with backdrops, ads, collateral materials.
• Edits photos as needed for website, social media channels, news events/releases, publications, and other Marketing and Communication projects.
• Assists with the set up and operation of cameras, lighting units, microphones, and other equipment when needed.
• Contributes to the team management of all relevant problems, issues and opportunities.
• Works on location or in studio setting.
• Maintains photo equipment and facilities necessary for photography.
• Responsible for establishing job standards for subordinate staff and effectively evaluating staff under charge. The performance evaluation is conducted through the performance evaluation system and in accordance with the University Policies & Procedures.


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ADDITIONAL DUTIES

Performs other duties as requested.

Bachelor's degree required in photography or related field. Master's preferred.

Eight years of related experience. Higher education experience preferred.

Regular and reliable attendance at the University during regular scheduled days and work hours is an essential function of this position.

KNOWLEDGE, SKILLS, AND ABILITIES - The following are essential:

• Demonstrated knowledge of DSL cameras.
• Demonstrated knowledge of operating and placing strobe lighting.
• Expert knowledge of Adobe Photoshop.
• Expert knowledge of Adobe Premiere.
• Ability to work with team.
• Ability to write photo captions.
• Artistic composition skills.
• Must be able to meet tight deadlines and quick turnarounds.
• Demonstrated knowledge of use of cloud storage system for photography
• Ability to work independently and as part of a team.
• Ability to work with a large number of university faculty, staff, students, and administration.
• Project management skills.
• Strong interpersonal, written and oral communication skills.
• Ability to use a personal computer and other office equipment, including related university software and email.


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Additional skills preferred:

• Working knowledge of multiple web design technologies, platforms, and browsers.
• Working knowledge of web technologies such as CSS, HTML, and responsive design.
• Working knowledge of social media applications and publishing.
• Working knowledge of industry standard web design software.
• Working knowledge of various operating systems and devices.
• Familiarity with database-driven website construction and development tools.


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PHYSICAL DEMANDS

The physical demands described in the Essential Duties and below are representative of those that must be met by an employee to successfully perform the essential duties of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential duties.

Employee will be required to travel. Requires some after-hours and weekend work, and travel to Dallas and Houston campuses.

WORK ENVIRONMENT

All employees are responsible for maintaining an environment that is free from discrimination, intimidation, harassment, including sexual harassment. Work is normally performed in a typical interior work environment.

SAFETY

TWU promotes a safe working environment. Employees are responsible for completing assigned tasks safely and efficiently, and supervisors are responsible for creating and maintaining a safe work environment. Employees must report any unsafe work conditions or practices, as well as

any near-miss incidents, to their supervisor and Risk Management. Supervisors and employees should ensure that injury/accident reports are submitted to the Office of Human Resources and Risk Management within 24 hours of the incident.

TWU is the nation’s largest university system for women and a federally recognized Hispanic-Serving Institution. TWU is situated approximately 30 miles north of the Dallas-Fort Worth Metroplex and is home to approximately 16,433 graduate and undergraduate students across three campuses; Denton, Dallas, and Houston respectively. This diverse academic student community is guided by faculty committed to excellence in teaching, scholarship, and service. TWU is ranked among the nation’s top ethnically diverse institutions according to U.S. News & World Report (2022).

Additional information about the University is available at http://www.twu.edu

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