Four years ago, Dragonfruit set out to bring together some of the most talented visual storytellers, viral video strategists, and big-name clients to change the way we create and consume on YouTube.

The result has been bigger than we could have imagined, generating over one billion organic views and hundreds of millions of subscribers for creators like MrBeast, Ali Abdaal, Chris Williamson, Codie Sanchez, Neil Patel, and organizations including Y Combinator, e.l.f. Beauty, WHOOP, ClickUp, and the Center for Humane Technology.

Unlike other social media agencies or YouTube businesses, Dragonfruit refuses to celebrate a “creator economy” that trades viewers’ time and attention for rapid-fire dopamine entertainment.

Instead, we aim to lead a global movement to make YouTube a more valuable and educational place—where views and subscribers are a means, not the goal; where viral-educational channels increase awareness, trust, and long-term impact while creating genuine value in viewers’ lives.

The Role

As Dragonfruit’s YouTube Copywriter, you’ll operate at the intersection of editorial storytelling and direct-response persuasion—crafting scripts that don’t just entertain, but move people to think, feel, and act.

This role blends the mindset of a VSL copywriter and funnel copywriter with deep YouTube-native storytelling. You’ll write long-form and short-form scripts that function like living sales pages—built on clarity, structure, and emotional momentum—while still feeling human, credible, and editorial-first.

You’ll define and execute the editorial vision across multiple creative pods, collaborating with YouTube Producers, Creative Directors, Post-Production Managers, and Editors to deliver scripts that maximize retention, conversions, and long-term audience trust.

Day-to-day, you’ll own script development across our client roster—getting first look at raw ideas from elite athletes, world-class creators, and $100M+ founders—and transforming those ideas into high-performing videos. You’ll use direct-response frameworks, psychological storytelling, and platform-specific insights to write scripts that hook fast, sustain attention, and compound impact.

This is a role for writers who understand that modern YouTube rewards response marketers and behavioral copywriters—those who know how to structure ideas around curiosity, tension, payoff, and belief change—without sacrificing substance or integrity.

What You’ll Do

1. Write world-class YouTube scripts using hooks, narrative arcs, and persuasion principles optimized for retention and clarity
2. Apply direct-response thinking to educational content—structuring ideas for momentum, comprehension, and action
3. Translate complex ideas into compelling, watchable stories that drive trust and measurable outcomes
4. Collaborate closely with editors to ensure the final cut adheres to your narrative and persuasive intent
5. Ruthlessly edit for clarity, pacing, and emotional resonance—cutting anything that doesn’t serve the viewer

What You Can Expect

An ambitious startup culture

Work cross-functionally, wear multiple hats, and occasionally work evenings or weekends. We’re building something difficult and meaningful—and we’re looking for people excited to rise to that challenge.

Lift up others

Provide clear, constructive feedback to producers, creative directors, and editors to align scripts with YouTube best practices and performance goals.

Lift up yourself

Use Dragonfruit’s culture of excellence as an incubator to sharpen your writing, persuasion skills, critical thinking, and YouTube expertise.

Be a key player in growth

Help identify blind spots in our content and service offering, and collaborate with leadership to improve systems and creative strategy.

Earn more

Performance-based raises, generous referral and sales commissions, cash bonuses tied to video performance, and more.

Skills & Qualifications

1. Proven experience as a YouTube Scriptwriter, YouTube Copywriter, YouTube Strategist, or Producer with documented results
2. (must provide examples of scripts that generated significant views or engagement)
3. Strong background in persuasive writing, storytelling, and audience psychology, with a clear understanding of how persuasion works at scale
4. Familiarity with VSL, funnel, or sales-driven copy principles—and the ability to adapt them to YouTube without sounding like an ad
5. Deep fluency in YouTube culture, formats, trends, and analytics (non-gaming niches only)
6. Ability to synthesize ethos, pathos, and logos into scripts that influence, educate, and entertain
7. Clear communicator who can translate abstract ideas into executable creative direction

Perks

1. Work from anywhere (100% remote)
2. Performance-based profit share model
3. Gifts and cash bonuses for birthdays, anniversaries, and milestones
4. Unlimited book reimbursements (we read a lot 📚)
5. Paid volunteering day to support a cause you care about
6. Direct access to some of the largest creators and brands in the world
7. Work for a values-driven company committed to long-term social impact

If you’re excited to write YouTube content that blends storytelling, strategy, and persuasion—and want to help shape the future of educational media—apply today.

Dragonfruit is an Equal Opportunity Employer.

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