Who we are:

Four years ago, Dragonfruit set out to bring together some of the most talented visual storytellers, viral video strategists, and big-name clients, to change the way we create and consume on YouTube.

The result has been bigger than we could have imagined, having generated over a billion organic views and hundreds of millions of subscribers for creators like MrBeast, Ali Abdaal, Chris Williamson, Codie Sanchez, Neil Patel, and orgs like Y Combinator, e.l.f beauty, WHOOP, ClickUp, Center for Humane Technology & many more.

Unlike other social media agencies or YouTube businesses, Dragonfruit refuses to celebrate a “creator economy” that trades viewers’ time and attention for rapid-fire dopamine entertainment.

Instead, we want to lead a global movement to make YouTube a more valuable and educational place for all people; where views and subscribers are never an end in and of themselves, but rather a means of increasing human flourishing; where viral-educational YouTube channels not only bolster awareness and impact for our client's brands, but also create genuine value in viewers’ lives.

The Role:

As Dragonfruit’s Head YouTube Writer, you'll craft the stories and lessons for some of the most influential educational YouTube channels in the world, shaping conversations in business, personal & professional development, health & wellness, and beyond.

You’ll define the editorial vision across several creative pods, collaborating with YouTube Producers, Creative Directors, Post-Production Managers, and Video Editors to craft viral-educational short-form and long-form videos. You won’t just be “creating content” — you’ll be ensuring the ideas that matter most get delivered to the world at scale.

Day-to-day you’ll own script development and execution across our client roster, getting first-look at the raw mindshare from elite pro-athletes to $100M founders, and helping to convert their best ideas into polished final videos. You’ll synthesize advanced storytelling techniques, deep YouTube-native expertise, and elite retention-optimization to write world-class scripts and then work closely with the editors to ruthlessly cut raw footage to adhere to your vision.

What you can expect:

1. An exciting startup culture – work cross-functionally, wear several hats, and occasionally work long hours, during evenings, and/or weekends. We are a hungry and ambitious group of people trying to accomplish something large and challenging and we’re looking for folks who are enthusiastic and willing to do what is required to reach their goals.
2. Lift up others – provide constructive mentorship and feedback to producers, creative directors, and video editors, to align with YouTube best practices and optimize video performance.
3. Lift up yourself – use Dragonfruit’s culture of excellence as an incubator to improve your professional skills, learn new mental models, sharpen your critical thinking, increase productivity, and improve your YouTube expertise
4. Be a key player in Dragonfruit’s growth – help to identify blind spots in our service offering and work collaboratively with the team to improve systems/processes.
5. Earn more – take advantage of regular performance-based raises, generous referral and sales commissions, cash bonuses for video performance & more

Skills and Qualifications:

1. Proven experience as a YouTube Scriptwriter, YouTube Strategist, YouTube Producer/Manager or similar role with documented results (must be able to provide examples of scripts you wrote that got large amounts of views)
2. You’re a true student of both creative and persuasive writing, with deep understanding of narrative structure and theory, storytelling methodologies, copywriting techniques, and how to employ ethos (credibility), pathos (emotional appeals), and logos (logical reasoning) in your writing to influence and entertain an audience.
3. You live, eat, & breathe YouTube — you have a deep understanding of YouTube meta cultures and trends, knowledge of creators across various niches (NOT gaming), and a mastery over viral video formats, concepts, titles, thumbnails, scripts/outlines, retention-optimized editing, and YouTube analytics.
4. Expert communicator and problem solver with strong interpersonal skills and the ability to articulate creative concepts and feedback between clients and the creative team.

Perks:

1. Work from anywhere (we're 100% remote)
2. Performance-based profit share model
3. Gifts/cash bonuses on birthdays, work anniversaries, and other work-related achievements
4. Unlimited reimbursements on book purchases (we like to read 🙂)
5. Paid volunteering: 1 day dedicated to supporting a cause of your choice
6. Work directly with some of the largest creators/brands on the planet
7. Work for a company that is values-oriented and committed to positive social impact

If you're ready to join Dragonfruit and play a role in the future of YouTube, apply today!

Dragonfruit is an Equal Opportunity Employer. This means that Dragonfruit provides equal employment opportunities to all staff members and job applicants without regard to gender, pregnancy, marital or civil partnership status, gender reassignment, race, disability, sexual orientation, religious belief, part time or fixed term employment, age or any other legally protected class.

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