We are seeking a skilled and motivated Website/Marketing Manager with proven experience in the hunting, shooting, and firearms industry. The ideal candidate will have a deep understanding of e-commerce, website management and customization on a WordPress platform along with SEO, digital ad strategy, print/media design, and content development. Photography, videography, and editing skills are a major plus. This is a hands-on role with the ability to multi-task and self-lead.
Key Responsibilities:
E-Commerce & Web Management (WordPress):
- Oversee daily operations and product updates on our WordPress based e-commerce platform. Manage our website platform in its entirety.
- Manage product listings, descriptions, SEO, promotions, and category organization.
- Work with internal team on product launches, inventory updates, and user experience improvements.
Digital Strategy & SEO:
- Develop and execute strategic marketing plans that drive traffic, conversions, and sales.
- Optimize website content and structure for organic search rankings.
- Use tools to monitor and improve performance.
Content & Design:
- Create and manage digital and print marketing assets including ads, brochures, email campaigns, banners, and packaging.
- Collaborate with Media Specialist on brand and campaign photography/videography — editing experience is a strong bonus.
- Work with photographers, content creators, and ambassadors to develop authentic brand stories.
Social Media & Email Marketing:
- Manage Media specialists to maintain social media calendars and content across platforms (Instagram, Facebook, YouTube, Ect..).
- Monitor engagement and adapt strategies to grow community and brand reach.
- Design and deploy email campaigns for product updates, events, and promotions.
Print & Media Design:
- Design or coordinate materials for trade shows, in-store signage, catalogs, and advertisements.
- Ensure brand consistency across all digital and physical assets.
Industry Involvement & Collaboration:
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Leverage your understanding and network within the hunting, firearms, and long-range shooting industry.
- Work with influencers, pro staff, and media contacts to boost brand visibility.
- Stay on top of marketing trends in the outdoor space
Photo and Videos:
- Capture still images inside and outside of the shop of finished products and production of products. Edit and deploy photos across social media, website, and other areas as needed.
- Capture videos inside and outside of the shop of finished products and production of products. Edit and deploy videos across social media, website, and other areas as needed.
- Having camera gear is a strong plus, Snowy Mountain Rifle Co. has a strong selection of in-house camera gear.
- Experience with photo and video editing is a strong plus.
Travel:
- Applicant will need the ability to travel frequently through the year, 10-30 plus days a year to trade shows, hunts, shooting schools, events, etc.…
- The ideal applicant will have the ability to shoot photos and videos at these events, edit the content and deploy the content.
Sales:
- While this is not a sales-based role the ideal applicant will have strong communication skills and the ability to help with customer sales and questions when needed in-house and while traveling to events.
Qualifications & Experience:
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3–5+ years of experience in website design and management, marketing, preferably in the firearms or hunting industry.
- Proficient with WordPress.
- Strong understanding of SEO, Google Analytics, and digital performance tracking.
- Adobe Creative Suite (Photoshop, InDesign, Illustrator) required; Lightroom, Premiere Pro a plus.
- Experience in photography/videography is a major advantage.
- Strong copywriting and editing skills.
- Excellent organization and time management with the ability to manage multiple campaigns.
- Passion for the outdoors, hunting, shooting, and the firearms community.
Requirements:
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Must be based in or willing to relocate to Hamilton, MT (this is an in-person role).
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Must be able to pass a pre-employment drug test.
- Must be comfortable working around firearms and in a firearm-manufacturing environment.
- Bachelor’s degree in marketing, Communications, or related field preferred (but experience speaks louder).
- Must be able to travel to hunts, events and trade shows.
What We Offer:
- Health, dental, and vision insurance
- Industry discounts
- Paid time off Snowy Mountain Rifles is an equal opportunity employer. We are committed to creating a workplace that values creativity, integrity, and passion for the outdoors.
Job Type: Full-time
Benefits:
- Dental insurance
- Employee discount
- Health insurance
- Vision insurance
Schedule:
- 8 hour shift
- Monday to Friday
Work Location: In person
Job Type: Full-time
Pay: $25.00 - $35.00 per hour
Benefits:
- Dental insurance
- Employee discount
- Flexible schedule
- Health insurance
- Paid time off
- Parental leave
- Vision insurance
Experience:
- Marketing: 5 years (Required)
Willingness to travel:
Work Location: In person
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