Whatfix is a leading global B2B SaaS organization and the largest pure-play enterprise digital adoption platform solution provider. Utilizing GenAI technology, Whatfix enhances all stages of software deployment with application simulation, product analytics, and digital adoption, driving business outcomes such as increased revenue win rates, cost reduction, risk compliance, enhanced productivity, and improved user experience. We have seven offices in the US, India, UK, Germany, Singapore, and Australia, supporting 700+ global customers, including 80+ Fortune 500 companies. Whatfix has raised $140 million to date and is backed by marquee investors, including Softbank, PeakXV, Dragoneer, and Cisco Investments.
Are you a data-driven content marketer with a growth mentality? Do you have a passion for optimizing content based on user intent? Does monitoring GA4 and Ahrefs for traffic improvements, conversions, and SERP jumps excite you?
The Whatfix Content Marketing team seeks an experienced Content Marketing Manager for a senior role on a high-performing, lean, growth-oriented team. This role would be a content manager across the Whatfix content library of 600+ content assets. You would monitor page analytics to report on traffic decay and close-to-impact articles using GA4, Ahrefs, and event tracking tools. You are hands-on and more than willing to optimize and update content yourself, and you can provide direction to the larger content team on identifying the highest-priority content optimization opportunities.
This role is expected to have strong on and off-page SEO experience. You’ll be challenged with interlinking related content and orchestrating content in a user-friendly, intelligent way that clusters related content and guides users to find what they’re looking for. You’ll be tasked with managing routine SEO tasks like identifying content cannibalization, fixing on-page SEO issues like 404s and canonical issues, maintaining relationships with other content marketers for link-building purposes, and managing Jr. SEOs and link builders.
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Perks / Benefits
At Whatfix, we thrive on the power of collaboration, innovation, and human connection. We strongly believe that working together in our office (five days a week) fosters open communication, builds a sense of community, and fuels innovation. This ensures open communication, strengthens our sense of community, and enables us to achieve our collective goals effectively.
To facilitate global collaboration, our US teams start and end early, while our India teams start and end late. US teams do not have any evening meetings. Relocation and Sponsorship offered.
We strive to live and breathe our Cultural Principles and encourage employees to demonstrate some of these core values - Customer First; Empathy; Transparency; Fail Fast and scale Fast; No Hierarchies for Communication; Deep Dive and innovate; Trust is the foundation; and Do it as you own it.
We are an equal opportunity employer and value diverse people because of and not in spite of the differences. We do not discriminate on the basis of race, religion, color, national origin, ethnicity, gender, sexual orientation, age, marital status, veteran status, or disability status.
The salary range for this position is 110K-140K Compensation offered will be determined by factors such as level, job-related knowledge, skills, and experience.
Due to our company's global nature and hiring committees spanning different time zones, the interviews for this role will be recorded for those not in attendance to review.
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