At Best Buy, we create meaningful experiences for our customers across every channel. As a Senior Analyst, Digital Analytics, you’ll play a key role in shaping those experiences by delivering insights that drive smarter decisions and better outcomes.

In this role, you’ll uncover how customers engage across our digital ecosystem including web, mobile, and in-store touchpoints, and translate data into actionable strategies that enhance the customer journey and fuel business growth.

This role is hybrid, which means you will work some days on site at the Best Buy location listed on this posting and some days virtually from home or another non‑Best Buy location. The specific work arrangements vary by role and team, and the recruiter or hiring manager will provide additional details during the hiring process.

What you’ll do

1. Analyze digital customer behavior (funnel performance, clickstream, conversion trends) to identify opportunities to improve customer experience
2. Translate complex data into clear, actionable insights that drive decisions and measurable business impact
3. Leverage diverse data sources (web analytics, transactional, offline, and competitive) to uncover trends and opportunities
4. Partner cross-functionally to define analytics needs, support implementation, and ensure accurate data collection
5. Measure, forecast, and communicate the financial impact of recommendations and initiatives
6. Develop and maintain reporting, metrics, and data quality standards while supporting agile teams and mentoring others

Basic qualifications

1. 3 years of experience working in web analytics or related areas, retail industry or with multi-channel data strongly desired.
2. 2 years of experience with a web analytics tool (e.g. Adobe, Coremetrics, Webtrends or Google Analytics).
3. High proficiency in Excel, PowerPoint, and data visualization.

Preferred qualifications

1. Bachelor's or advanced degree in Marketing, Finance, Economics, Mathematics OR related field or equivalent work experience
2. Experience/familiarity with concepts of database design and SQL
3. 1 or more years’ experience with A/B or multivariate testing tools and technologies
4. 1 or more years’ experience with Voice of Customer/Customer Satisfaction/site feedback tools and their integration into web analytics systems
5. Web Analytics Certification

What’s in it for you

We’re committed to helping our people thrive at work and at home. Best Buy offers a range of benefits to support your overall well-being and provide support as you need it, especially at key moments in your life.

Our benefits include:

1. Competitive pay
2. Great employee discount
3. Financial savings and retirement resources
4. Support for your physical and mental well-being

Best Buy provides different types of leaves of absence (LOA) and potential pay sources to employees based on eligibility. The length of your LOA depends on your situation, where you live, your full-time or part-time employment status, and federal and state regulations. Intermittent or reduced-schedule leave is also available for certain medical or family care leaves. Paid time off (vacation or PTO) is offered to full-time and part-time employees based on work location, employment status, salary or hourly status (exempt/non-exempt), and years of continued or bridged service.

Certain roles, where market norms demand it, are eligible for various forms of incentive pay to drive performance and offer recognition for achieving financial and strategic results. For more information about our incentive pay plans, including eligibility, please refer to our Incentive Programs Summary.

For more information about benefits, LOA and paid time off, please refer to our Benefits Guide.

About us

As part of the Best Buy team, you’ll help us fulfill our purpose to enrich lives through technology. We bring that to life every day by humanizing and personalizing tech solutions for every stage of life — in our stores, online and in customers’ homes.

Our culture is built on deeply supporting and valuing our amazing employees who make it all possible. We’re committed to being a great place to work, where you can unlock unique career possibilities. Above all, we aim to provide a place where you can bring your full, authentic self to work now and into the future. Tomorrow works here.™

Best Buy is an equal opportunity employer.

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