Job Title: Social Media Strategy Manager

Department: Global Brand Marketing

Reports To: Sr. Director, NA Marketing

FLSA Status: Exempt

Location: Nashville, TN (hybrid)

SVP Worldwide - home to the iconic brands SINGER®, HUSQVARNA VIKING®, PFAFF®, and CREATIVATE - is the world’s largest consumer sewing machine company. For over 170 years, we’ve inspired makers everywhere, from seasoned sewists to first-time creators.

Headquartered in Nashville, TN, with offices in Milan, Mexico City, and Singapore and sales offices, R&D labs, manufacturing hubs, and distribution centers around the world — our reach is truly global.

At SVP Worldwide, we live our values: Think Like Our Customer, Be Curious and Creative, Include Others and Be Transparent. We’re building a connected, inclusive, and customer-first culture where passionate people can thrive.

With an ever-growing portfolio that includes sewing, embroidery & crafting machines, accessories, notions, garment care, and creative software, there’s never been a more exciting time to join our team. Ready to help shape the future of sewing and crafting? Explore your next career move with us today

Position Summary

We're looking for a strategic leader to manage and grow SVP Worldwide’s social media presence across platforms. This role oversees content creation, influencer/ambassador programs, and social campaigns—ensuring everything is data-driven, on-brand, and designed to drive engagement and results. You'll lead a cross-functional team and work closely with marketing partners to align social media efforts with business goals.

Responsibilities

1. Lead the social team, overseeing content, planning, and influencer initiatives
2. Develop and manage the social media calendar, aligned with brand and campaign strategies
3. Own and optimize the social media budget, including paid promotions and partnerships
4. Collaborate with internal teams to support traffic, engagement, and conversion goals
5. Oversee daily publishing across platforms (Instagram, TikTok, Facebook, X, YouTube, etc.)
6. Drive audience growth through community-building and storytelling
7. Track KPIs, analyze performance, and report insights to stakeholders
8. Stay ahead of trends, platform updates, and cultural shifts to inform strategy
9. Foster innovation and test new formats, tools, and content approaches
10. 
    

We Offer You

1. Full benefits package; medical, dental, vision
2. 401k plan
3. Competitive PTO accrual as well as additional wellness days
4. Hybrid work schedule
5. Work environment that harbors a culture of collaboration and community
6. Learning and development opportunities
7. 
   

You Bring (requirements, Preferred Skills)

1. 3–5+ years in social media strategy or content marketing (brand or agency side)
2. Experience leading teams and managing multi-platform campaigns
3. Strong knowledge of social analytics tools and performance tracking
4. Skilled in paid social, influencer marketing, and budget management
5. Excellent communication and project management skills
6. A creative, strategic thinker who thrives in fast-paced environments
7. 
   

Requirements

You will need to be able to complete all physical requirements of the job with or without a reasonable accommodation, including:

1. Occasionally move about inside the office to access file cabinets, meeting rooms, copier/printer etc as well as have the ability to remain in a stationary position 50% of the time
2. Required to retrieve or reposition products like sewing machines weighing up to 50 pounds
3. Any additional physical requirements
4. 
   

The Employer retains the right to change or assign other duties to this position.

Work Environment/Location/Flex Arrangement:

SVP Worldwide offers a fast-paced and ever-changing environment. As part of our Flexible Workplace Policy, this position will be hybrid based in our company HQ in Nashville, TN.

Why You Will Love Being a Part of the SVP Worldwide Team:

We take care of our team! We offer a competitive benefit package including: multiple health plan options comprised of vision and dental plans, 401K plan, life insurance, disability insurance, pet insurance, parental leave, generous employee discounts and paid time off benefits including wellbeing days.

At SVP Worldwide, we celebrate diversity, equity, and inclusion and strive to employ a unique workforce that is reflective of our consumers across the globe. That means understanding, respecting and valuing diversity- unique styles, experiences, identities, ideas and opinions – while being inclusive of all people.

SVP Worldwide is an equal opportunity employer and makes employment decisions based on merit and qualifications. SVP Worldwide prohibits discrimination based on race, color, religion, sex, sexual identity, gender identity, marital status, veteran status, nationality, citizenship, age, disability, medical condition, pregnancy, or any other unlawful consideration.

In The News

In 2021, SVP Worldwide was acquired by Platinum Equity (www.platinumequity.com), a global investment firm with more than $25 billion of assets under management and a portfolio of approximately 50 operating companies that serve customers around the world. Platinum Equity has committed to fully support SVP Worldwide’s continued growth and to bring additional financial and operational resources to help accelerate the company’s efforts.

Like what you see? Then come “sew” and grow your career with us!

Follow us on LinkedIn and get updates from SVP Worldwide!

Are you looking for remote jobs near your area? At Yulys, thousands of employers are looking for exceptional talent like yours. Find a perfect job now.