To apply: Please email your resume and a brief paragraph about your experience with social media to kinsey@sheacommunications.com.

Note: Applications will only be considered if submitted via email.

About the Role:

Major League Eating (MLE) is looking for a freelance Social Media Manager to lead content creation and community engagement across our digital platforms. This is a hybrid role, with some in-person availability needed for key competitions, meetings, or events in the NYC area.

You’ll be responsible for everything from planning content calendars to editing and posting engaging videos—especially Reels and short-form content—across Instagram, Facebook, YouTube, and X. We have a rich archive of past footage and need someone who can turn it into compelling, shareable moments. We are looking for 15 - 20 hours of work a week.

Key Responsibilities:

1. Run day-to-day social media operations across IG, FB, YT, and X
2. Build monthly content calendars and manage scheduling
3. Create and edit short-form video content using a mix of existing footage and original content
4. Craft copy and post in MLE’s signature voice
5. Attend meetings in the lead-up to eating competitions to align on messaging and logistics
6. Monitor engagement and performance, and provide basic reporting insights

What We’re Looking For:

1. Experience managing social media for a brand, organization, or public figure
2. Proficiency in video editing (mobile or desktop platforms welcome)
3. Strong sense of timing, humor, and visual storytelling
4. Organized and proactive—able to keep content flowing and deadlines on track
5. Comfortable working in a hybrid environment and joining team calls regularly

About Major League Eating

Major League Eating (MLE) is the world’s governing body for professional eating contests, organizing around 70 events annually including the iconic Nathan’s Famous Fourth of July Hot Dog Eating Contest in Coney Island. MLE works with sponsors to develop, promote, and execute high-impact competitions across a wide variety of food disciplines, generating billions of consumer impressions each year. The league is home to the top competitive eaters in the world—like Joey Chestnut, Miki Sudo, Matt Stonie, and Eric “Badlands” Booker—and has partnered with major brands including ESPN, Heinz, Hostess, Taco Bell, and 7-Eleven. MLE events have been featured by outlets such as CNN, FOX, the New York Times, Sports Illustrated, Good Morning America, and The Tonight Show.

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