White Elm is a premium vegan leather handbag brand that has been crafting functional, beautiful bags for the modern woman for 13 years. We design for mothers and working women who need a reliable bag to carry them through the day. We are a small, close-knit team, and every person here has a real voice in what we make and how we share it.

The RoleWe are looking for a creative, strategic Social Media Manager & Content Creator to own the voice and growth of White Elm across TikTok, Instagram, Facebook, Pinterest, and YouTube. You will plan, create, publish, and optimize both organic and paid content, and build the creator and affiliate relationships that keep our brand in front of the right women. This is a hands-on role for someone who loves making content as much as they love growing an audience.

What You Will Do

• Channel Strategy and Management
• Manage and grow our TikTok, Instagram, Facebook, Pinterest, and YouTube accounts, using each platform's features and best practices
• Build and maintain a content calendar that supports product launches, seasonal campaigns, and sales
• Brainstorm and execute growth strategies to expand reach, engagement, and conversions
• Engage with our community through comments, DMs, and tags

Content Creation

• Shoot and edit short-form video, photos, and graphics using Canva, CapCut, and Adobe tools
• Write compelling captions, ad copy, and on-brand messaging
• Manage our website blog, from planning and writing to scheduling and publishing
• Build mood boards and creative direction for upcoming photoshoots
• Plan and coordinate photoshoots, including logistics, wardrobe, shot lists, and models
• Organize and maintain our digital asset library

Affiliates and Partnerships

• Recruit, onboard, and manage affiliates, influencers, and UGC creators
• Track creator performance and nurture long-term relationships
• Collaboration
• Partner with Marketing, Product, E-commerce, and Customer Service to keep content aligned with launches and business goals
• Share fresh ideas, trends, and inspiration from other brands and creators

What You Bring

• 3+ years of social media management experience, ideally with an e-commerce or consumer brand
• A portfolio showing strong short-form video, photography, graphic design, and copywriting
• Proficiency in Canva, CapCut, and Adobe (Photoshop, Premiere, Illustrator, or similar)
• Working knowledge of paid social, including campaign setup, creative testing, and performance reporting
• Strong written and verbal communication, with attention to detail and the ability to match a brand voice
• Deep understanding of platform algorithms, trends, and audience behavior
• Organization and time management skills to thrive in a fast-paced environment
• A genuine desire to grow, learn, and take on new challenges

Nice to Have

• Experience with TikTok Shop or live selling
• Experience with Shopify and email marketing
• Experience managing affiliate or UGC programs
• Blog writing and basic SEO knowledge

What We Offer

• Competitive salary of $52,000 to $62,000 based on experience
• Retirement savings plan [with company match, confirm before posting]
• Health, dental, and life insurance
• Flexible schedule
• Paid time off
• A collaborative, supportive team that values your ideas
• Room to grow your skills and your role as the brand grows

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