Social Media Manager - The Training Center of Central Texas

Are you a creative and data-driven Social Media Manager with a passion for education and training? The Training Center of Central Texas seeks an experienced professional to lead our digital marketing efforts and take our online presence to the next level.

About UsThe- Training Center of Central Texas is a leading provider of professional development and vocational training programs in Killeen, TX. We offer a wide range of courses designed to enhance skills and advance careers across various industries.

Role Overview- As our Social Media Manager, you will develop and execute comprehensive digital marketing strategies to increase brand awareness, drive enrollment, and engage with our target audience across multiple online platforms.

Key Responsibilities

1. Develop and implement digital marketing strategies aligned with our organizational goals
2. Manage and optimize our social media presence across platforms including Facebook, Instagram, LinkedIn, and Twitter.
3. Create engaging content for our website, blog, and social media channels
4. Plan and execute email marketing campaigns to nurture leads and retain existing students
5. Analyze digital marketing metrics and prepare reports to inform strategy and demonstrate ROI
6. Collaborate with internal teams to ensure consistent messaging and branding across all digital channels
7. Stay up-to-date with the latest digital marketing trends and best practices in the education sector

Qualifications

1. Bachelor's degree in Marketing, Communications, or related field, preferred.
2. 5+ years of experience in digital marketing, preferably in the education or training sector
3. Proven track record of developing and implementing successful digital marketing campaigns
4. Strong analytical skills with experience using tools such as Google Analytics and social media insights
5. Excellent written and verbal communication skills
6. Proficiency in content creation tools and social media management platforms
7. Experience with SEO and SEM strategies
8. Familiarity with email marketing platforms and best practices

Required Portfolio Submission

As part of your application, please submit a portfolio showcasing your previous digital marketing work. Include examples of:

1. Social media campaigns you've managed, along with engagement metrics and results
2. Content pieces you've created (blog posts, videos, infographics, etc.)
3. Email marketing campaigns, including open rates and click-through rates
4. Website optimization projects and their impact on traffic and conversions

Our hiring team will review your portfolio to assess the quality and effectiveness of your previous work and your ability to drive measurable results through digital marketing initiatives.

What We Offer

1. Competitive salary commensurate with experience
2. Comprehensive benefits package including health insurance
3. Collaborative and innovative work environment
4. Opportunity to make a significant impact on our organization's growth and success

If you're ready to take on this exciting challenge and help shape the future of professional training in Central Texas, we want to hear from you!

To apply, please submit your resume, cover letter, and portfolio to charles@centextraining.com

The Training Center of Central Texas is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Job Type: Full-time

Pay: $50,000.00 - $70,000.00 per year

Benefits:

1. Dental insurance
2. Health insurance
3. Paid time off

Schedule:

1. 8 hour shift
2. Monday to Friday
3. No weekends

Ability to Relocate:

1. Harker Heights, TX 76548: Relocate before starting work (Required)

Work Location: In person

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