We’re seeking a creative and results-driven Social Media Manager to strengthen Raphael Group’s digital presence across our brands. This role involves creating engaging content, managing social media platforms, responding to inquiries, and driving brand awareness and conversions across our health, wellness, education, and service-based businesses.

Min Qualification: Degree Experience Level: Mid level Experience Length: 3 years

Job descriptions & requirements

Responsibilities:

1. Develop and implement social media strategies for all Raphael Group brands.
2. Create, curate, and schedule engaging content (posts, videos, reels, stories, graphics) tailored to each platform.
3. Respond promptly to inquiries, comments, and messages across social platforms, ensuring top-notch community engagement.
4. Monitor social media trends, competitor activity, and audience preferences to inform content strategy.
5. Track, analyze, and report on social media performance metrics (engagement, reach, conversions, ROI).
6. Collaborate with internal teams (marketing, sales, content, and design) to align campaigns with business objectives.
7. Optimize social media campaigns for maximum reach, engagement, and conversion.
8. Maintain a consistent brand voice and identity across all platforms.
9. Manage social media advertising campaigns, including targeting, budgeting, and performance tracking.
10. Ensure content and campaigns comply with copyright, privacy, and industry standards.

Requirements:

1. Degree in Marketing, Communications, Media, or a related field. (Preferred)
2. A minimum of 4+ years of experience managing multiple brands or diverse business sectors. Knowledge of SEO, SEM, and digital marketing principles (preferred).
3. Proven experience as a Social Media Manager or similar role.
4. Strong portfolio showcasing content creation, campaign management, and engagement growth.
5. Proficiency with social media platforms (Instagram, Facebook, LinkedIn, TikTok, YouTube, Twitter/X)
6. Excellent writing, editing, and communication skills.
7. Strong design sense and familiarity with basic graphic/video editing tools (Canva, Photoshop, CapCut, Adobe Suite).
8. Data-driven mindset with experience in social analytics tools (Meta Business Suite, Google Analytics, Hootsuite, Buffer).
9. Minimum of 50 Mbps to ensure smooth content upload, live streaming, and platform management.
10. Highly organized with strong attention to detail.
11. Ability to work independently and lead campaigns from concept to execution.
12. Flexibility to adapt to evolving digital trends and brand priorities.

Benefits:

Free monthly access to:

1. Netflix
2. Spotify
3. Duolingo
4. Access to paid online courses.

Content creation and storytelling Social media platform management Community engagement and customer interaction Data analysis and performance reporting Graphic and video design/editing skills Strategic planning and campaign execution

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