ABOUT CREDO
Credo, a trusted voice in an under-regulated beauty industry and a recognized pioneer in clean beauty retail, is seeking a full-time Social Media Manager to join our Marketing & Ecommerce team, based in New York, NY. Powered by a deep commitment to healthy beauty, we challenge conventional ingredient standards and believe that consumers should not have to sacrifice their health for substance.
POSITION PURPOSE
The Social Media Manager will lead all aspects of social media for Credo and its Private Label brands. They will be responsible for developing and executing a multi-platform content strategy with innovative storytelling, and campaigns that increase brand awareness and engagement in social channels
MAIN RESPONSIBILITIES
- Developing social strategy for specified program launches across categories to increase followership, drive awareness, and encourage brand virality while cultural relevancy across all owned social platforms including Meta, TikTok, YouTube, etc. and managing a detailed editorial calendar.
- Advising on overall social approach and user behavior ensuring an effective presence across social platforms, defining what platforms we should be on and our unique voice within each
- Staying up-to-date on functionality related to each social media platform in order to execute and continuously evolve content strategies
- Understand the social media ecosystem and stay current with trends, language, outlets, and benchmarks to achieve the best performance on social platforms
- Tracking competitor activity in the beauty/fashion landscape in addition to what’s trending in platform, to identify opportunities to remain relevant and enter the conversation
- Collaborating with key cross functional teams to request and strategize content and programming opportunities that support key brand moments
- Executing with a high attention to detail the full scope of social activities, including end-to-end campaign management
- Manage the social media content calendar, setting targets and timelines for key initiatives and content production
- Tracking, analyzing, and reporting on performance of social channels, with the ability to highlight trends and make recommendations based on data
- Owning the social media marketing technology stack, optimizing investments while innovating our capabilities
SKILLS & QUALIFICATIONS
- BS/BA in marketing, journalism, or communications background or equivalent experience
- 5-7 years of experience and a proven track record of social media content and channel strategies for brands in fashion, hospitality, or CPG
- Must have a deep understanding of all social media platforms- TikTok, Meta, Snapchat, etc. as well as how to optimize branded content on platforms such as YouTube, Clubhouse, etc.
- Experience building brands on social platforms, with a strong eye for message, content, and stories
- Ability to work in fast-paced highly creative environment
- Working knowledge of social analytics, listening and publishing tools
- Strong analytical background, able to track ROI and build regular performance reporting
- Experience managing and negotiating with external partners and agencies
- Strong problem-solving skills
- Excellent written, verbal, and presentation skills
- Project management skills including scheduling and timelines, budgeting, and communication
- Must be able to commute to New York City in a hybrid work arrangement
HOW TO APPLY
Email us at work@credobeauty.com with the subject “Social Media Manager” Don’t forget to tell us a little about yourself!
EQUAL EMPLOYMENT OPPORTUNITY
We offer equal employment opportunity to qualified individuals without regard to race, religion, color, national origin, age, gender, disability, sexual orientation, gender identity, gender expression, marital status, veteran status, or any other characteristic protected by law. We strongly believe that cultivating a diverse workplace gives a company strength. The combination of unique skills, abilities, experiences and backgrounds creates an environment that produces extraordinary results.
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