Optomi, in partnership with a leader in the health insurance space, is seeking an experienced SEO Content Strategist to join the team! The ideal candidate will drive SEO content strategy for all business segments through both big-picture ideas and detail-obsessed content writing and editing.

Experience of the right candidate:

1. Bachelor’s degree in English, communications, journalism or equivalent.
2. 5 years of experience in SEO and web content strategy.
3. Web content management system platform experience.
4. Experience or certifications in SEO best practices.
5. A portfolio of samples or case studies to show what content challenges you’ve tackled in your career thus far.
6. Initiative and the ability to self-start and self-lead.

Responsibilities of the right candidate:

1. Self-motivated, data-driven, and dedicated to improving website content to support business-driven search priorities.
2. Drives SEO content strategy for all business segments through both big-picture ideas and detail-obsessed content writing and editing.
3. Lead the audit, assessment, enhancement and constant monitoring of all SEO-driven website content.
4. Lead the analysis of organic search performance for all business segments by continuously monitoring KPIs through Customer Journey Analytics, customizing dashboards, and identifying gaps.
5. Lead the development of in-house SEO best practices and authoring guidance to support organic traffic and engagement optimization for all segments.
6. Collaborate with SEO and content creation vendors to deliver effective long-tail keywords and associated supporting content.
7. Execute an enterprise SEO strategy that drives business goals and builds readers’ health and insurance knowledge.
8. Write, edit and review copy that reflects the organization's brand, tone of voice and position in the market while following our brand and web content guidelines.
9. Collect input from partners and usher content through the review process to ensure timely web publishing.
10. Apply design thinking and UX principles to page authoring.
11. Produce and review content that meets ADA compliance guidelines and support efforts to ensure accessibility.
12. Uphold an enterprise content governance model and editorial publishing process.

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