Department: Marketing

Reports To: Director of Marketing

Location: Boise, ID (Preferred) | Remote Considered

Salary Range: $70,000–$80,000 DOE

About the Role

FiftyFlowers is building an industry-leading Organic Search program focused on the future of search. As search continues to evolve beyond traditional Google rankings, we're investing in a strategy that combines Search Engine Optimization (SEO), AI Search Optimization (AEO), and Generative Engine Optimization (GEO) to ensure our content is discoverable wherever customers search—from Google and Google AI Overviews to ChatGPT, Perplexity, Gemini, Claude, and emerging AI-powered search experiences.

We're looking for an SEO, AI Search & Ecommerce Content Strategist who understands both how customers shop online and how modern search engines retrieve, summarize, and recommend content. This person will own our organic content strategy from keyword research through publication, while partnering with teams across the business to create content that is helpful, authoritative, conversion-focused, and optimized for both traditional and AI-powered search.

This is a hands-on role with strategic influence. You'll work directly with the Director of Marketing to execute and continuously improve our in-house organic search strategy while becoming the company's subject matter expert for SEO and AI Search best practices.

Key ResponsibilitiesSEO, AI Search & Content Strategy

• Conduct keyword research, search intent analysis, competitor research, and content gap analysis using Google Search Console, Google Keyword Planner, SEMrush (or similar platforms), and AI search tools.
• Identify opportunities to grow organic traffic, revenue, and topical authority.
• Develop keyword briefs and content recommendations for new pages, blogs, buying guides, FAQs, and educational resources.
• Build content strategies that perform across Google Search, Google AI Overviews, ChatGPT, Perplexity, Gemini, Claude, and other emerging AI-powered search platforms.
• Continuously monitor industry trends and recommend new SEO, AI Search, and content optimization opportunities.

Ecommerce Content Creation & Optimization

• Write and optimize high-performing ecommerce content, including:
• Collection pages
• Category pages
• Landing pages
• Buying guides
• Educational blog articles
• FAQs
• Pillar pages
• Content clusters
• Product descriptions
• Seasonal campaign content
• Create compelling titles, meta descriptions, headers, and on-page copy that balances search performance with customer experience and conversion.
• Structure content using semantic SEO, clear information architecture, and answer-first formatting to maximize visibility across both traditional and AI-powered search.

Content Governance & Editorial Leadership

• Serve as the internal SEO and AI Search expert for the Marketing team.
• Provide keyword research, content briefs, and optimization guidance to internal stakeholders creating content.
• Review, edit, humanize, and optimize AI-generated and human-written content before publication to ensure accuracy, brand voice, readability, and SEO quality.
• Proofread blogs, landing pages, product descriptions, collection pages, and other marketing content to ensure consistency and search optimization.
• Establish and maintain content standards, SEO best practices, and editorial guidelines across the organization.
• Ensure content follows internal linking, metadata, formatting, and structured content best practices.

Shopify & Cross-Functional Collaboration

• Create, edit, optimize, and publish SEO content within Shopify.
• Partner closely with Merchandising, Ecommerce, Product, Customer Experience, Web Development, and Marketing teams to improve content across the customer journey.
• Support merchandising initiatives by optimizing collection pages, category structures, seasonal campaigns, and product content.
• Collaborate with subject matter experts throughout the organization to transform business knowledge into high-performing, search-optimized content.

Performance & Continuous Improvement

• Monitor rankings, organic traffic, AI visibility, click-through rates, and content performance.
• Identify optimization opportunities using analytics and search performance data.
• Support monthly reporting and communicate insights and recommendations to leadership.
• Continuously refine content based on customer behavior, search trends, AI search evolution, and business priorities.

QualificationsRequired

• 3–5+ years of hands-on SEO experience, preferably within ecommerce.
• Proven experience writing SEO content for ecommerce brands, including collection pages, category pages, landing pages, buying guides, blogs, product descriptions, and educational content.
• Required experience working within Shopify, including creating and editing pages, collections, blogs, and SEO metadata.
• Strong understanding of traditional SEO, search intent, semantic SEO, internal linking, metadata optimization, and content architecture.
• Strong understanding of AI Search, Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), or a demonstrated ability to quickly adapt to emerging AI search technologies.
• Experience using Google Search Console, Google Keyword Planner, SEMrush, Ahrefs, or similar SEO platforms.
• Exceptional copywriting and editing skills with a portfolio of ecommerce writing samples.
• Experience editing and improving AI-generated content while maintaining brand voice and quality.
• Strong organizational skills with the ability to manage multiple projects and priorities.
• Understanding of how to create high-quality, human-first content that avoids generic AI-generated writing and aligns with Google's quality guidelines.
• Ability to optimize content for both traditional search engines and AI-powered search experiences while maintaining a consistent brand voice.

Preferred

• Experience working with merchandising, ecommerce, or product teams.
• Familiarity with schema markup and technical SEO fundamentals.
• Experience with content governance, editorial standards, or style guide development.
• Experience using AI writing and research tools as part of an SEO workflow.
• Experience auditing, refreshing, and optimizing legacy content to improve search performance, relevance, and conversions.
• Experience collaborating with social media teams by repurposing SEO content for channels such as LinkedIn, Instagram, TikTok, or other digital platforms.
• Experience performing content audits and identifying opportunities to consolidate, update, or rewrite existing content to improve organic performance.

What Success Looks LikeFirst 90 Days

• Become proficient in FiftyFlowers' SEO, AI Search, and content strategy.
• Independently perform keyword research, create content briefs, optimize pages, and publish content within Shopify.
• Begin supporting cross-functional teams with SEO guidance and content reviews.

Within 6 Months

• Own content projects from keyword research through publication.
• Establish consistent editorial standards and SEO best practices across the Marketing team.
• Improve the quality, consistency, and performance of all organic content published across the site.

Ongoing

• Increase organic traffic, rankings, organic revenue, and visibility across traditional and AI-powered search.
• Grow FiftyFlowers' authority across weddings, DIY, floral education, events, and wholesale content.
• Build a scalable, best-in-class organic content program that positions FiftyFlowers as the trusted source for floral education and ecommerce content across both search engines and AI platforms.

Why Join FiftyFlowers?

This is an opportunity to help shape the future of organic search at FiftyFlowers. You'll play a foundational role in building an industry-leading SEO and AI Search program, collaborate across multiple teams, and directly influence how millions of customers discover our brand through both traditional search engines and the next generation of AI-powered search experiences.

Pay: $70,000.00 - $80,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Flexible schedule
• Health insurance
• Health savings account
• Paid time off
• Parental leave
• Vision insurance

Work Location: Remote

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