At Bluehost, we believe all small businesses deserve the opportunity to succeed online. Our mission is to give small businesses the confidence to think big. We're the all-in-one platform for small businesses to grow online with powerful simplicity, premium performance, smart tools and human support.

As we expand our AI-powered experiences—from agentic websites to stores to Agents to vibe-coded Apps —we’re looking for a Senior Product Marketing Manager, AI Apps to lead how these innovations come to market.

We are seeking a Senior Product Marketing Manager who will be the voice of the customer, lead go-to-market strategy and drive meaningful growth. In this highly visible, strategic role, you’ll operate at the intersection of Product, Engineering, AI/Data, and Go-to-Market teams. You will drive how we position ourselves in the world of AI Agents, vibe-coded Applications, LLMs, and Hosting and translating cutting-edge Agentic needs into clear customer value and driving adoption at scale.

What you’ll do & how you’ll make your mark.

Own Go-to-Market Strategy for AI Agents and Apps

1. Define and lead GTM strategy for AI Agents and Vibe Apps across the customer’s lifecycle of building, growing and running their online business.
2. Develop an intentional and thoughtful POV on what we need to build and take to market to help our customer succeed online
3. Identify high-impact use cases that drive adoption, engagement, and revenue growth
4. Develop positioning and messaging that clearly communicates the value of these AI offerings to SMB, Developers and Mid-market customers

Drive Product Launches & Adoption

1. Lead cross-functional launches for Agentic offering —from beta to GA—ensuring strong market entry and sustained adoption
2. Partner with Growth, Lifecycle, and Channel teams to drive acquisition, activation, and expansion across all routes to market, including online cart, and sales.
3. Develop strategies to increase usage and customer retention through customer-centric experiences

Translate AI and Agentic Capabilities into Customer Value

1. Simplify complex AI/ML concepts (e.g. generative AI, automation and tasks) into compelling, easy-to-understand benefits
2. Build narratives that connect agentic functionality to real business outcomes for SMBs (e.g., time savings, revenue growth, ease of use)
3. Craft compelling narratives for non-technical SMB audiences and developer audiences

Content, Enablement & Evangelism

1. Develop high-impact content including product narratives, demos, use cases, and sales enablement materials
2. Partner with Content, PR, and Digital teams to bring AI innovation stories to market
3. Enable Sales, Support, and CS teams with tools and training to effectively position agentic capabilities

Shape Product & AI Strategy

1. Partner closely with Product, Engineering, and Data/AI teams to influence roadmap priorities based on market insights
2. Validate value propositions through customer feedback, usage data, and experimentation
3. Help define how AI enhances the end-to-end customer journey within Bluehost

Measure, Learn & Optimize

1. Define and track success metrics across adoption, engagement, retention, and revenue impact
2. Use data and experimentation to continuously refine GTM strategies and messaging
3. Monitor competitive landscape across our expanding peer group and new players across the broader landscape.

Who you are & what you’ll need to succeed.

1. 8-10+ years of Product Marketing experience in SaaS, ideally within AI, data platforms, or technical products
2. Experience launching AI/ML-powered products or features (Generative AI, automation, or data-driven applications)
3. Strong ability to translate complex technical concepts into clear, customer-centric messaging
4. Proven track record owning GTM strategy and driving measurable adoption and growth
5. Experience working cross-functionally with Product, Engineering, Data Science, and GTM teams
6. Strong understanding of customer needs, user behavior, and market dynamics
7. Exceptional storytelling, communication, and content development skills
8. Data-driven mindset with experience defining KPIs and measuring success

Preferred experience

1. Experience in Agentic offerings (Agents, Apps, LLMs), web hosting, SMB business platforms, or digital presence platforms
2. Familiarity with SMB or mid-market customer segments
3. Background working with SMBs, developers and/or agencies
4. MBA or advanced technical/business degree

Why you’ll love us.

1. Work-life balance. Our work is thrilling and meaningful, but we know balance is key to living well.
2. We celebrate one another’s differences. We’re proud of our culture of diversity and inclusion. We foster a culture of belonging. Our company and customers benefit when employees bring their authentic selves to work. We have programs that bring us together on important issues and provide learning and development opportunities for all employees. We have 20 + affinity groups where you can network and connect with employees globally.
3. We care about you. We provide excellent Health Insurance options to fit you, HSA, Medical, Dental, Vision, Matching 401K, Life/AD&D/STD/LTD, Tuition Reimbursement, Pet Insurance, Generous vacation policy, and much more!
4. Where can we take you? We’re fans of helping our employees learn different aspects of the business, be challenged with new tasks, be mentored, and grow their careers. Unfold new possibilities with Bluehost #OTOD!

#LI-SM1 #LI-Remote #Bluehost

Employment with Newfold Digital is at-will and nothing in this Job Description should be interpreted or construed to alter the at-will employment relationship.

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