Gordian is the leading provider of Building Intelligence™ Solutions, delivering unrivaled insights, robust technology and comprehensive expertise that fuel customers’ success during every phase of the building lifecycle. Gordian created Job Order Contracting (JOC) and the industry standard RSMeans Data. We empower organizations to optimize capital investments, improve project performance and minimize long-term operating expenses.

We are seeking a passionate content marketer to supervise the strategy, development and distribution of Gordian’s messaging to our core audiences. The Senior Content Writer is responsible for all of Gordian’s corporate messaging and will help determine the content needed for successful brand awareness campaigns. This role also serves as the content advisor, writer and editor for various industry-specific demand generation campaigns. You’ll work closely with brand strategy, communications, product marketing, demand generation, sales and other teams to produce written and multimedia assets that drive engagement across channels and throughout the funnel. Having an extensive knowledge of marketing trends and tactics, SEO, copywriting and project management processes will ensure success in this position.

Responsibilities:

• Develop and communicate a content strategy that highlights Gordian’s solutions and experience to help meet our brand awareness, acquisition and retention goals
• Responsible for planning, producing and publishing various forms of content that align with Gordian’s brand story and meets campaign goals
• Develop target messaging and topics to a range of personas and industries
• Evangelize for more human-centric and customer impact messaging throughout the organization
• Collaborate with cross-functional teams, including multiple levels of management, to define and deliver messaging and marketing assets that are aligned with corporate strategy
• Research industry trends, competitor content, data and current events to use as reference materials for white papers, reports and thought leadership content
• Write, edit and proof-read a variety of types of content, including product brochures, press releases, customer success stories, white papers, blog posts, etc.
• Ensure that all content adheres to our brand and style guidelines to maintain consistent messaging
• Monitor, track and report content performance across multiple channels
• Successfully repurpose content in new ways and across channels/sites to increase reach and impact

Qualifications:

• Excellent written and verbal communication skills
• Strong copy writing and proofing skills is a requirement
• Can adapt style and approach across different channels and audiences, especially skilled at writing for B2B/B2G
• Ability to run and prioritize several projects at the same time
• Ability to develop stories and narratives to connect the dots between industry trends, data and our solution offerings
• Meticulous attention to detail and strong organizational skills
• Acts with integrity and clarity
• Ability to create, maintain and communicate project plans and timelines
• A dual-minded approach: highly creative but can also scale ideas and rely on data to make decisions
• Up-to-date with the latest content development trends and standard processes
• Perceptive self-starter capable of adapting quickly
• Ability to anticipate issues/concerns, troubleshoot problems and proactively install creative solutions quickly and thoroughly

Experience:

• Four-year Bachelor’s degree in communications, marketing or similar field of study
• Five or more years’ experience in content marketing
• B2B or B2G marketing background preferred
• Experience developing and implementing content marketing strategies for diverse audience segments
• Involvement creating content for multi-channel marketing campaigns; Lead generation background a plus
• Experience in working in a matrix environment with multiple team members and partners
• Proven understanding and ability to use MS Office applications
• Project management skills and successful track record of delivering quality content on time
• Writing and content strategy samples will be requested

Fortive Corporation Overview

Fortive’s essential technology makes the world stronger, safer, and smarter. We accelerate transformation across a broad range of applications including environmental, health and safety compliance, industrial condition monitoring, next-generation product design, and healthcare safety solutions.

We are a global industrial technology innovator with a startup spirit. Our forward-looking companies lead the way in software-powered workflow solutions, data-driven intelligence, AI-powered automation, and other disruptive technologies. We’re a force for progress, working alongside our customers and partners to solve challenges on a global scale, from workplace safety in the most demanding conditions to groundbreaking sustainability solutions.

We are a diverse team 18,000 strong, united by a dynamic, inclusive culture and energized by limitless learning and growth. We use the proven Fortive Business System (FBS) to accelerate our positive impact.

At Fortive, we believe in you. We believe in your potential—your ability to learn, grow, and make a difference.

At Fortive, we believe in us. We believe in the power of people working together to solve problems no one could solve alone.

At Fortive, we believe in growth. We’re honest about what’s working and what isn’t, and we never stop improving and innovating.

Fortive: For you, for us, for growth.

Ready to move your career forward? Find out more at careers.fortive.com.

Gordian is the world’s leading provider of facility and construction cost data, software and services for all phases of the building lifecycle. A pioneer of Job Order Contracting (JOC), Gordian’s offerings also include our proprietary RSMeans data and Sightlines Facility Intelligence solutions. From planning to design, procurement, construction and operations, Gordian’s solutions help clients maximize efficiency, optimize cost savings and increase building quality. Gordian is a part of the international business group Fortive, with 26,000 people employed worldwide.

We offer an excellent benefits package including medical, dental, vision, life and LTD insurance, HSA, and a 401(k) retirement plan. EOE/AA/M/F/Vets/Disabled

We Are an Equal Opportunity Employer

Fortive Corporation and all Fortive Companies are proud to be equal opportunity employers. We value and encourage diversity and solicit applications from all qualified applicants without regard to race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity or expression, or other characteristics protected by law. Fortive and all Fortive Companies are also committed to providing reasonable accommodations for applicants with disabilities. Individuals who need a reasonable accommodation because of a disability for any part of the employment process should ask to speak with a Human Resources representative to request an accommodation.

National: The salary range for this position is $65,900- $122,500

This position is also eligible for bonus as part of the total compensation package.

Base pay offered may vary depending on various factors, including, but not limited to: job-related knowledge; skills; experience; and other eligibility factors such as geographic location. The Total Rewards package includes competitive base pay and an opportunity to enroll in a variety of benefit programs, generally including health insurance, flexible spending accounts, health savings accounts, retirement savings plans, life and disability insurance programs, and several programs that provide for both paid and unpaid time away from work.

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