The ideal candidate for this position is an energetic team player professional who is able to multi-task effectively, offer quick and accurate responses, provide creative input to help advance client’s brands and ensure proper service.

Applicants must provide a resume and proof of Google Ads Search certification to be considered for this position. TOTAL Advertising, Inc. is an Equal Opportunity Employer.

Responsibilities

1. Monitoring and analysis of clients’ data weekly and monthly reports to detect red flags, drive optimization strategy, and effectively manage digital performance
2. Creating, managing, organizing, and optimizing search, YouTube, and Display campaigns within Google Ads
3. Developing and optimizing content towards relevant keywords for enhanced SEO to reach higher organic traffic numbers.
4. Use of SEO tools to perform competitor research, detect technical issues, analyze link profile, and identify content opportunities
5. Setting up conversion tracking through Google Tag Manager
6. Using Google Analytics 4 to analyze traffic and user behavior on all sites
7. Performing keyword research using Google Keyword Planner and Semrush to identify profitable keywords for both Paid and Organic search campaigns
8. Building retargeting campaigns within AdRoll
9. Research and analyze clients’ competitors advertisements
10. Develop and implement link building strategy
11. Work with the development and design team to ensure SEO best practices are properly implemented on clients’ websites
12. Must be able to work within and hit deadlines
13. Performs other duties as assigned

Qualifications

1. Proven 2+ years SEO experience
2. Up-to-date with the latest trends and best practices in SEO and SEM
3. Experience building search campaigns within Google Ads
4. Experience building YouTube & Display Campaigns within Google Ads
5. Knowledge of ranking factors and search engine algorithms
6. Experience Google Analytics 4 and Google Tag Manager
7. Experience with Hubspot
8. Solid understanding of performance marketing, conversion, and online customer acquisition
9. Experience in developing and managing link strategies
10. BS/MS degree in related field
11. This is a full-time in agency position, remote workers need not apply

Join us in shaping our digital presence and making an impact through innovative marketing strategies!

Job Type: Full-time

Pay: From $28.00 per hour

Benefits:

1. 401(k) matching
2. Paid time off

Schedule:

1. Day shift
2. Monday to Friday

Ability to Commute:

1. Syracuse, NY 13202 (Required)

Ability to Relocate:

1. Syracuse, NY 13202: Relocate before starting work (Required)

Work Location: In person

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