Job Title: Program Manager, Communications and Marketing

FTE: Full-Time

Type: Hybrid, 2 days in office (Exeter, NH), 3 days telework

Reports to: CEO

Member of: Communications & Marketing Team

Responsibilities:

Develop and execute communication strategies that align with our school’s goals and objectives

Work collaboratively with cross-functional teams to ensure consistent messaging and branding

Plan and implement marketing campaigns, including web, SEO, email, social media and advertising

Respond to comments and questions for all social media accounts

Create content for blogs, whitepapers, our website, and ebooks

Build and maintain our social media presence

Measure and report the performance of all digital marketing campaigns

Maintain and improve website, optimize user experience, and ensure compliance with accessibility standards

Other responsibilities as assigned

Professional Skills:

Demonstrates strong writing skills with the ability to craft clear, engaging, and impactful content

Skilled in creating digital images using Canva or similar design platforms

Skilled in producing and editing video content

Skilled in the use of digital tools such as Google Workplace, Salesforce Marketing Cloud Account Engagement (Pardot), Buffer, WordPress, Canva, Adobe Creative Cloud, and Zoom Communications platform

Degrees or Certifications Required:

Bachelor’s degree in communications, marketing, or related field

About Virtual Learning Academy Charter School

VLACS is a New Hampshire state approved public charter school where learning takes place anytime, anywhere. This school is like no other! It’s not just a virtual school – it’s an exciting world of endless possibilities where students decide when, where, and how to learn based on their interests, needs, and talents.

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