The Product Marketing Manager will be responsible for developing and executing go-to-market plans for Agiloft products and services.
Job Responsibilities
- Create compelling go-to-market materials such as web content, product presentations, datasheets, white papers, contributed articles
- Work with the marketing team to develop appropriate content for each stage of the sales cycle across all channels
- Manage product launches and new software releases
- Lead competitive analysis and share competitive learnings with marketing, sales, product management, and customer success teams.
- Serve as primary Agiloft evangelist by presenting at industry conferences, customer meetings, and other internal and external events
- Work with SDRs and sales teams on product positioning and messaging including sales training on products, competitive positioning, scripts, and cheat sheets
- Develop customers insight through customer and prospect interviews and quantitative surveys
- Define market opportunity and inform product roadmap by analyzing competitors and working with customer success, sales, engineering, and product teams
- Additional duties as assigned.
Required Qualifications
- Minimum of two years Product Marketing experience
- Bachelor of Science or Bachelor of Arts degree or equivalent experience
- Knowledge of the contract management, legal tech, procurement, or sales operations marketplaces
- Demonstrable ability to develop content such as white papers, product presentations, etc.
- Experience managing product positioning and competitive analysis
- Experienced in launching products
- Experience collaborating effectively across functions like sales and product management to achieve results
- Experience delivering compelling product marketing results and product revenue growth
- Experience managing and developing new product marketing programs with clear data-driven results
- Demonstrated success in driving successful customer engagement leading to customer advocacy
- Experience working with demand generation to deliver high converting programs
Ensuring a diverse and inclusive workplace is our priority. We are committed to an environment of acceptance where you are free to bring your full self to work. All employment decisions at Agiloft are based on business needs, job requirements, and individual qualifications without regard to race, color, religion or belief, national or social ethnic origin, sex, age, sexual orientation, gender identity and/or expression, parental status, marital status, Veteran status, or any other status protected by the laws or regulations in the locations where we operate. If you have a need that requires accommodation during the recruiting process, please let us know by contacting Director, Talent Acquisition, Brad Toothman at brad.toothman@agiloft.com.
Applicants from underrepresented groups such as minorities, veterans, or individuals with disabilities encouraged to apply.
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