About Living.Fit

Living.Fit is a curated fitness marketplace built around one idea: the right gear, the right guidance, and the right content — all in one place. We sell and fulfill equipment from 150+ brands, with gym flooring and resistance bands as our highest-revenue categories. We're now investing heavily in product-led SEO — turning our catalog architecture into a search traffic engine — and we need one person to own it.

The Role

This is a hybrid Product Content Manager and Product-Led SEO specialist. You'll define what every product page says, how every collection is structured, and how Living.Fit becomes the category authority for fitness equipment online. It's a high-ownership, early-stage role with real impact on how the business grows.

What You'll Own

• Product Page Setup & Definitions Write and standardize product descriptions across 10,000+ SKUs. Define the content template. Set up products in Shopify — tags, metafields, collection assignments, variant naming. Rewrite vendor-supplied copy to Living.Fit standards.
• Collection & Category Page Architecture Own the metadata and content blocks for every collection page. Build decision modules, comparison tables, and educational content blocks that turn product grids into decision hubs.
• Product-Led SEO Execution Build filtered sub-collection pages with clean URLs (/rubber-flooring/8mm, /resistance-bands/pull-up-assistance). Create use-case landing pages. Turn our flooring calculator and install guides into indexable content destinations. Develop brand pages for top vendors. Track rankings and performance monthly.
• Blog & Content Integration Audit 370+ existing blog posts for keyword gaps and product link opportunities. Build internal linking structures that flow blog traffic to category and product pages. Align editorial calendar with inventory and launches.
• Merchandising & Conversion Identify bundle opportunities. Build situation-based buying paths (Garage Gym Setup, Apartment Gym Starter, Heavy Lifting Kit). Write and test PDP headlines and above-the-fold copy.

What We're Looking For

• 3–5+ years in ecommerce or product-led SEO
• Hands-on Shopify experience (products, collections, metafields, URL structure)
• Strong product copywriting — clear, benefit-led, keyword-informed
• Catalog thinking — you see structure and opportunity in large SKU sets
• Fluent in GSC, GA4, and keyword tools (Ahrefs, Semrush, or similar)
• Self-directed — you manage your own priorities and ship continuously
• Fitness context — you understand what the fitness equipment buyer searches for and what converts them

Nice to have: programmatic SEO experience, Shopify metafield architecture, comparison tool or buying guide builds, basic HTML/CSS

What Success Looks Like

→ 30 days: Collection page audit complete. Product content template defined and applied to top SKUs. → 90 days: Flooring category rebuilt as a decision hub. Filtered sub-collections live. Calculator promoted to SEO landing page. → 6 months: Use-case hubs live for Garage Gym, Apartment Gym, Heavy Lifting, and Home CrossFit. → 12 months: Living.Fit ranks page 1 for primary flooring and resistance band terms. 500+ products fully standardized.

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