Shady Rays, one of the largest mid-priced sunglasses brands in the U.S., has an exciting opportunity for a remote based, Performance Advertising Designer! We’re looking for an experienced Performance Advertising Designer who can help develop outstanding advertising initiatives. We are a high growth, high impact company with a vision to be the most loved brand in the industry.

Working under the direction of the Director of Growth Marketing this individual will work with the Growth Marketing and Brand Team to innovate and improve the performance of Shady Ray’s paid advertising efforts on Facebook, Google, Tik Tok, and other paid media channels. The position will be an important voice in the room for crafting the look and feel of Shady Rays paid media going forward.

At Shady Rays you can look forward to ongoing support and a company culture that believes in open communication, inclusivity, and true work-life balance. We also provide unique benefit offerings such as paid wellness days, paid adventure days, a health reimbursement program, and company-wide fitness challenges with various rewards. We are a team of creative and collaborative individuals who are passionate about our brand, purpose, and customers.

Role and Responsibilities

· Ideate creative concepts and ideas with the growth marketing team that allow for further expansion of the Shady Rays messaging and creative

· Share ideas and concepts prior to execution that includes storyboarding, mockups, and shareable presentations for signoff across Creative & Marketing

· Create designs to communicate our brand message while following Growth Marketing best practices on Facebook, Tik Tok, Google Ads Suite, digital display, and more. Concepts, designs, presents and implements thoughtful creative solutions that engage customers and communicate who we are.

· Consistently deliver fresh ideas and concepts across all digital medias while working within the corporate visual guidelines

· Research industry trends to present ideas and concepts for timely digital innovation

· Works with the Growth Marketing team to deliver finished, proofed, final assets for internal and external distribution on time

· Capacity to maintain a vast catalogue of existing imagery and creative, and work in an organized manner to make assets readily available for use by the team

· Work directly with content creators to generate ideas and develop creative

· Can scale existing best performing ads into bigger concepts like YT videos, DRTV content etc..

Qualifications and Education Requirements

· 1+ years of creative experience managing creative projects within a brand and an agency setting.

· Experience working with DTC Brands

· Experience managing graphic designers, videographers, and other content creators

· Bachelor’s Degree in Marketing, Graphic Design, or related field

· Has solid foundational graphic design & video editing knowledge

· Advanced knowledge of design tools (Photoshop/ Illustrator/ Figma/ Sketch)

· Knowledge of video editing tools like Adobe After Effects, Premier, Final Cut Pro or similar

Skills

· Detail-oriented with an understanding of how to properly communicate a message through appropriate channels

· Proactive in job role and able to understand job duties as it relates to achieving overall company goals and objectives

· Solid understanding of marketing concepts with emphasis on turning ideas into deliverables

· Strong collaborator but also able to self-manage

· Strong visionary with ability to use narratives to communicate brand messaging

· Ability to shift priorities and meet tight deadlines

· Ability to introduce fresh and innovative ideas

Preferred Skills

· Specific sunglass industry experience a plus

· Has designed Facebook/ IG ad creative for D2C/CPG brands

· Share the best ad creative (Static/ video) that you have designed yourself

· Working with outdoors focused brands/products, as that will be the focus on Shady Rays messaging

· Videography and photography experience a plus

Why Work Here?

Shady Rays is an independent lifestyle eyewear brands and one of the fastest-growing sunglasses brands in the U.S. All shades are made with high-quality, polarized lenses in a variety of sunglass frame styles. Every purchase goes towards making an impact in our communities through Shady Rays Impact charitable giving. From childhood cancer patients to young adults with serious health conditions, Shady Rays is making a lasting impact on their lives through sunglasses.

We recognize the importance of cultivating an exceptional workplace and our leaders are committed to creating a place of employment that is both meaningful and fulfilling. We have been recognized this year as an honoree by Best Places to Work in Greater Louisville!

Join our dynamic and growing team and help us make a positive impact while disrupting the sunglasses industry! Be an integral part of a fast-growing, social-conscious company with a positive culture!

Benefits

· Competitive compensation plus ongoing incentives and annual bonus potential

· Comprehensive health insurance

· 100% company paid dental and vision

· PTO (Paid Time Off)

· Paid holidays

· Paid wellness days

· 401k with employer matching and immediate vesting

· Employee discounts

· Prescription discounts

· Health program reimbursement

· Employee development

· Employee recognition

· Short term disability

· Life insurance

· Paid maternity/paternity leave

· Company-wide fitness challenges with rewards

· Paid adventure days

Shady Rays is an Equal Opportunity Employer

Background check and drug test required prior to employment with ongoing random drug test potential.

Job Type: Full-time

Salary: $50,000.00 per year

Benefits:

• 401(k) matching
• Dental insurance
• Employee discount
• Flexible schedule
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Schedule:

• 8 hour shift
• Monday to Friday

Some travel to our Simpsonville, KY office may occasionally be required

Job Type: Full-time

Pay: From $50,000.00 per year

Benefits:

• 401(k) matching
• Dental insurance
• Employee discount
• Flexible schedule
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Schedule:

• 8 hour shift
• Monday to Friday

Work Location: Remote

 

Looking for remote jobs near your area? At Yulys, thousands of employers are looking for exceptional talent like yours. Find perfect job now.