At Green Line Digital, we pride ourselves in being an extension of our client’s teams. We believe in transparency in all our advertising practices. As an extension of our clients, we provide high caliber support by having experienced and responsive team members. We are problem solvers at heart and work to solve clients’ complex digital marketing challenges by leveraging data and technology.
As a Paid Social Manager, you are expected to maintain a high level of knowledge of your clients’ line of business (staying on top of industry trends, competitive, etc.). You organize/manage workflow; coordinating with the team to develop strategy, manage Paid Social spend, management, optimization, analysis and execution. You report on performance, and how to improve it.
Responsibilities:
- Function as a leader and day to day liaison for all things Paid Social, internally and externally
- Focus on the strategy development, execution, and optimization, of our client's Paid Social activities
- Collaborate with agency partners to develop the long-term Paid Social strategy
- Manage budgets and provide regular forecasting updates
- Ability to effectively communicate Paid Social processes and tactics to peers, clients and account team members
- Compile industry research, industry landscape information, and platform intelligence for Paid Social strategy development and optimization
- Stay abreast of new paid social developments and opportunities in Facebook, Instagram, TikTok, Twitter, Snap, Pinterest, etc and incorporate into ongoing campaign management.
- Continually leverage new tactics & industry best practices to ensure our client remains a leader in paid social
- Acts as point person for strategic paid social initiatives
- Develops and follows a test and learn approach, with a keen eye for ad creative
Qualifications and Experience:
- Bachelor’s degree and a minimum of 2-5 years of Paid Social experience
- Strong presentation and people skills
- Strong verbal and written communication skills
- Thrives in a remote work environment
- Strong analytical and online research skills and ability to relate results to client business objectives
- Detail-oriented
- Works well under pressure and helps build office morale
- Positive energy
- Google Analytics certified a plus
- Team player. Strong desire to collaborate with internal and client teams
- Ability to complete tasks and projects independently
- Appreciates a remote position with autonomy and flexibility
Benefits:
- Health, Vision and Dental
- Employee 401(k)
- 100% match up to 3%
- 50% match on the next 2%
- 3 weeks paid time off (maximum of 4 weeks with rollover)
- 10 company holidays
- 40 hours of sick leave
- Parental leave
- Access to company Uber account
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